Understand Tag Domain Delegation

In order to bring you greater control over how AB Tasty is loaded, AB Tasty offers a Domain Delegation feature, allowing you to host the tag on your own private domain.

This feature is currently part of an Early Adopters program. Please contact your CSM to benefit from it.

This setup is entirely managed through the AB Tasty interface with minimal tech support required.

Key benefits:

• Brand consistency: Serve the AB Tasty tag from your own subdomain (e.g., tasty.yourdomain.com) for a seamless brand experience.

• Improved trust: Some browsers or extensions block third-party domains. Hosting the tag under your domain helps reduce that risk.

• Better performance & compatibility: Delegating the tag can help with faster loading, fewer tracking issues, and improved site reliability.

• Future-proofing: This approach prepares your setup for stricter browser privacy policies and third-party cookie restrictions. This feature is especially useful for companies with strong security requirements, regulated environments, or those looking to optimize data collection continuity.

To start using this feature, please read How to Set-up Tag domain delegation article