How to push recommendations with Adobe Campaign

Goal

Enable you to create email campaigns that include recommendation banners showcasing products tailored to each of your users.

How It Works

Deploying a recommendation banner in an email involves three key steps:

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1. ABTasty Recos Extracts Data to Train User-Based Algorithms

Adobe Campaign Integration:

• Emails are sent to users identified by a USER_ID in the Adobe Campaign database.

• ABTasty retrieves events (e.g., product page views, add-to-cart actions, purchases) containing a USER_ID through your analytics integration or a custom feed.

Algorithm Training:

• ABTasty matches these events with your product catalogue to train algorithms that return relevant product recommendations based on:

  • Similar to last viewed products.

  • Complementary to purchased products.

  • Bestsellers, top views, or newest releases from related categories or subcategories.

2. Build Recommendations Using Algorithms

• Use the Algorithm Builder to create recommendations tailored to your needs.

Algorithms:

• Input-based algorithms: For example, “Similar to last viewed products” or “Complementary to purchased products.”

• Non-input-based algorithms: For example, “Category bestsellers” or “Top new releases.”

Coming Soon:

• ABTasty will compile lists of products to create custom fields at the user level (e.g., preferred_category) that can be used in the Recommendation Builder for more personalised outputs (e.g., “Preferred category top trends”).

3. ABTasty Recos Enriches the Adobe Campaign Database

Data Enrichment Protocol:

• Typically, a flat file exchange is used before launching a campaign:

• Deposit a file containing the RECOMMENDATION_ID and the list of USER_IDs.

• ABTasty processes the file and returns it enriched with recommended products.

Coming Soon:

• ABTasty will allow direct integration by requesting an access token for Adobe Campaign.

• This will enable seamless deployment of recommendations without requiring IT involvement.

Prerequisites

To use ABTasty recommendation & merchandising with Adobe Campaign, ensure the following are in place:

Navigation Events:

• Ensure navigation events (e.g., product views, purchases) are sent with the Adobe Campaign USER_ID so ABTasty can retrieve them (via analytics or a custom table).

Data Enrichment Protocol:

Set up a protocol for file exchanges or configure direct access to Adobe Campaign when available.

Optional:

• Have your catalogue available in Adobe Campaign for seamless integration.

• If not, ABTasty will include all necessary fields in the recommendations to ensure proper display.

Setting Up a New Mail Recommendation

Create a Recommendation:

1. Build a recommendation that uses a USER_ID or no input parameters. Deploy the Recommendation:

2. The recommendation will now be available for integration into your email campaigns.

Final Notes

• This process allows for highly personalised email campaigns that drive user engagement and conversions.

• If you encounter any issues or need additional assistance, consult the platform documentation or contact your Customer Success Manager (CSM).