Merchandising Reporting

The KPI Merch Dashboard gives you a clear view of your merchandising strategy performance directly within Recommendations & Merchandising, based on your analytics tool data.

Monitor and analyze the performance of your merchandising strategies using AB Tasty's comprehensive reporting dashboard. The reporting interface provides essential insights into visitor behavior, conversion rates, and revenue impact from your merchandising rules.

Need help enabling performance tracking? You’ll find all the information you need in the following link.

1

Access merchandising reporting

Navigate to the reporting section for your merchandising strategy.

1. Log in to your AB Tasty dashboard

2. Click Merchandising in the left sidebar navigation

3. Select your merchandising strategy from the table

4. Click on the strategy name to open its details

5. Navigate to the reporting section or click a reporting link

The reporting dashboard displays comprehensive performance metrics for your merchandising strategy, including visitor engagement and revenue data.

2

Review key performance metrics

Analyze the main performance indicators for your merchandising strategy.

Primary metrics displayed:

• Exposed visitors: Total number of visitors who saw your merchandised content

• Visitors who interacted: Number of visitors who clicked on merchandised products

• Revenue share: Total revenue generated from merchandised products

These core metrics help you understand the reach and effectiveness of your merchandising strategy.

3

Analyze engagement rates

Monitor how visitors interact with your merchandised content.

Engagement rate metrics:

• Average click through rate: Percentage of exposed visitors who clicked

• Average add to cart rate: Percentage of visitors who added merchandised items to cart

• Average conversion rate: Percentage of visitors who completed purchases

These metrics reveal how effectively your merchandising drives customer actions.

4

Examine product performance

Review the detailed performance of individual products in your merchandising strategies.

The Top 25 products displays section shows:

Product performance table columns:

• Product name: Individual product listings affected by merchandising

• Displays: Number of times the product was shown

• Click through rate: Percentage of visitors who clicked on the product

• Add to cart rate: Percentage who added the product to cart

• Revenue: Total revenue generated by each product

This granular data helps identify:

• Which products perform best under merchandising rules

• Products that may need repositioning or different merchandising treatment

• Revenue contribution from individual items

5

Set reporting date ranges

Configure the time period for your merchandising performance analysis.

1. Locate the date range selector in the top right corner of the reporting interface

2. Click on the current date range

3. Select from preset ranges:

   • Last 7 days

   • Last 30 days

   • Last 3 months

   • Custom date range

4. Apply the new date range to update all metrics and charts

6

Edit merchandising strategy

Modify your merchandising strategy directly from the reporting interface.

1. Locate the Edit strategy button in the top right corner of the reporting page

2. Click Edit strategy to open the merchandising builder

3. Make adjustments to your strategy configuration:

   • Update custom rules

   • Modify product filters or sorting criteria

   • Adjust pinning or positioning rules

   • Change targeting parameters

4. Save your changes to update the live merchandising strategy

The Edit strategy button provides quick access to modify your merchandising rules based on performance insights, allowing you to optimize campaigns without navigating back to the main merchandising section.