Matomo integration

To integrate your Matomo analytics with the AB Tasty Recommendations & Merchandising platform, follow these steps:

Step 1: Create a New User in Matomo

1. Log in to your Matomo instance.

2. Follow the instructions detailed in the official Matomo guide: How to find token_auth

3. Create a new user account with the necessary permissions for API access.

Retrieve the token_auth value associated with this user.

Step 2: Prepare Your Integration Details

1. Copy the following information from your Matomo instance:

• token_auth: The unique authentication token for the user you just created.

• matomo_endpoint: The URL endpoint for your Matomo API (e.g., https://your-matomo-instance/matomo.php).

In the AB Tasty platform interface, paste the token_auth and matomo_endpoint into the corresponding fields.

Step 3: Connect Matomo

1. Click on the ‘Connect Matomo’ button in the platform interface to finalise the integration.

Verifying Your Integration

Once the integration is complete, check the ‘Report’ tab in the platform to ensure that Matomo analytics data is being imported correctly.

If data does not appear:

• Verify that the token_auth and matomo_endpoint values were entered correctly.

• Ensure that the Matomo user account has the correct permissions.

• Check the accessibility of your Matomo API endpoint.

• If issues persist, contact your Customer Success Manager (CSM) for assistance.