Audiences

How audiences works?

An audience represents the traffic that occurs on your website. On AB Tasty audiences could be used in the targeting of campaigns and could be of type segment and trigger. When AB Tasty's tag is checking an audience it returns a boolean depending on whether or not the user matches the audience.

Audience criterias

Trigger audience:

ID	Name	Data used by the criteria
17	Device	Entry ABTastyUA of the sessionStorage ; data provided by Yauaa
18	IP	Entry ABTastyGeoloc of the sessionStorage
19	Geolocation	Entry ABTastyGeoloc of the sessionStorage ; data provided by MaxMind
21	Browser Language	navigator.language global variable
22	Landing Page	From ABTastySession cookie key lp ; saved at the first page of the session
23	Browser	Entry ABTastyUA of the sessionStorage ; data provided by Yauaa
25	Source Type	From ABTastySession cookie key referrer ; saved at the first page of the session
26	Previous Page	document.referrer or ABTasty.urlHistory.previous
27	Screen size	window.screen.width
28	JS Variable	Variable from the window global scope; If needed the variable name is split by the dot . to dig into an object JSON or an array
30	Source	From ABTastySession cookie key referrer ; saved at the first page of the session
31	Minimum of pages viewed	ABTasty cookie key pvis
32	Same day visit	ABTasty cookie key pst
33	AdBlock	window.ABTasty.ADBlockEnabled ; filled by Tag trying to load a fake advertisement file
35	Weather	Entry ABTastyGeoloc of the sessionStorage ; data provided by Open Weather Map
38	Ecommerce Variable	Entry ABTastyData of the localStorage
39	Url Parameters	Query parameters of the current window.location.href
40	Code	N/A
43	Element	On DOM by using document.querySelectorAll method
44	Data layer	Direct variable in the window scope depending of the data layer settings
47	Keyword	(Deprecated) Entry ABTastyData of the localStorage
51	Visited Pages	Entry ABTastyData of the localStorage

Segment audience:

ID	Name	Data used by the criteria
1	[DMP] Eulerian	Entry DCInfos of the sessionStorage ; data fetch at the first page viewed
2	[DMP] Tag Commander	Global variable: window.tc_vars.tc_data_segmentID
4	[DMP] Bluekai	Global variable: window.campaigns.bk_results
5	[DMP] Ysance	Global variable: window.ytVisitorInformation
6	[DMP] Advalo	Entry DCInfos of the sessionStorage ; data fetch at the first page viewed or window.advalo.segment_name
7	[DMP] Krux	Global method: window.Krux('ns:{{KruxNamespace}}', 'get', 'user_segments') or Global variable: window.Krux.{{KruxNamespace}}.segments or window.Krux.segments
8	[DMP] Weborama	Entry ABTastyWeborama of the sessionStorage
10	[DMP] Adobe Audience Manager	Cookie aam_abtasty create by Adobe script
20	Cookie	document.cookie
24	New/Returning visitor	ABTasty cookie key ns
29	Campaign Exposure	ABTasty cookie key th
34	Number of session	ABTasty cookie key ns
36	Days since last session	ABTasty cookie key pst
37	Days since first session	ABTasty cookie key fst
41	Visitor attributes	Entry ABTastyData of the localStorage
42	Action Tracking	Entry ABTastyData of the localStorage
45	Last purchase	Entry ABTastyData of the localStorage
46	Purchase frequency	Entry ABTastyData of the localStorage
48	[DMP] Tealium AudienceStream	Entry ABTastyTealium of the sessionStorage or tealium_va_{{tealiumAccountName}}_{{tealiumProfileName}} of the localStorage
49	Engagement level	Entry ABTastyEngagementLevel of the sessionStorage ; data fetch at the first page viewed
50	Content interest	Entry ABTastyData of the localStorage
52	Page interest	Entry ABTastyData of the localStorage
53	Integration Provider	Entry ABTastyCustomSegments of the sessionStorage
54	Abandoned Cart	Entry ABTastyAbandonedCart of the sessionStorage

52. Page Interest

Based on preferences of navigation on the website. This criteria is usable in the segment builder, and the segments based on it will get KPIs in the segment KPIs page.

This segment criteria is linked to the trigger criteria “visited pages” - it means that they are both based on the number of pages visited by the user. The difference is: the trigger criteria only considers the current session, as the segment criteria considers information about visited pages through different sessions.

The tag take the visited pages information from ABTastyData (local storage) then we check that the number of pages that match with the condition are more than the number of minimun pages required to the client on the page audience.

54. Abandoned Cart

Based on last initiated cart by visitor during previous session. This criteria is usable in the segment builder, and the segments based on it will get KPIs in the segment KPIs page.

At the first page of each session the tag is automatically calling the Abandoned Cart service when an active campaign is using this targeting. Once the data has been fetched, the tag is using ABTastyAbandonedCart (session storage) and match the total products number or total price of the cart with the condition define in the criteria.

Targeting conditions

ID	Name	Description
1	Equals	Strictly comparaison between targeting value and data used by the targeting
2	Not Equals	Strictly negative comparaison between targeting value and data used by the targeting
3	All Values	All values are accpeted
10	Contains	Apply on strings and arrays ; data used by the targeting should contains the targeting value
11	RegExp	Apply on strings ; apply a regular expression on the data used by the targeting
13	Not Contains	Apply on strings and arrays ; data used by the targeting should not contains the targeting value
20	Greater Than	Apply on numbers ; data used by the targeting should be greater than the targeting value
21	Lower Than	Apply on numbers ; data used by the targeting should be lower than the targeting value
22	Greater Than Or Equals	Apply on numbers ; data used by the targeting should be greater than or equals to the targeting value
23	Lower Than Or Equals	Apply on numbers ; data used by the targeting should be lower than or equals to the targeting value
24	Is Between	Apply on numbers ; data used by the targeting should be between the targeting values
30	[Weather] Clear	Clear sky
31	[Weather] Clouds	Clouds in the sky
32	[Weather] Drizzle	Drizzle weather
33	[Weather] Dust	There is dust in the atmosphere
34	[Weather] Fog	There is fog in the atmosphere
35	[Weather] Mist	There is mist in the atmosphere
36	[Weather] Rain	Rain weather
37	[Weather] Smoke	There is smoke in the atmosphere
38	[Weather] Snow	Snow weather
39	[Weather] Thunderstorm	Thunderstorm weather
40	[URL] Ignore Parameters	Apply on URL ; targeting should not take care of query parameters nor hash parameters
41	Is Declared	Data used by the targeting is defined
42	Is Not Declared	Data used by the targeting is not defined
43	[Element] ID Selector	Apply on DOM Element ; should look for an element with a specific ID
44	[Element] Class Selector	Apply on DOM Element ; should look for an element with a specific class
45	[Element] Custom Selector	Apply on DOM Element ; should look for an element that match the selector