Cookies and browser storage
AB Tasty is relying on several first-party cookies and browser storage to run. Only one cookie is used as a tracking cookies, the other ones are technical cookies used for various technical purposes and never last for more than a session.
Reference table
Cookies
contains all the experiments data: visitor ID, campaignHistory, timestamp and account settings
13 months
contains landing page URL. Also used to determine if new session
30 minutes of inactivity
Browser storage
local storage
contains all the viewed pages, events, transactions and segments for this visitor
none
session storage
contains the geolocation (city level), geolocated weather and IP address of the current visitor
session
session storage
help the tag following the widgets recurrence over several tabs
temporary
Cookies
ABTasty
uid=zed18spa36wefrnq // Unique visitor ID
&fst=1632216663697 // First session timestamp
&pst=-1 // Previous session timestamp
&cst=1632216663697 // Current session timestamp
&ns=1 // Amount of sessions for this visitor
&pvt=1 // Total amount of viewed pages
&pvis=1 // Same but during the current session
&th= 661111.820024.1.1.1.1.1632216664066.1632216664066.1.2
_661112.820025.1.1.1.1.1632216664068.1632216664068.1.2
_678020.840750.1.1.1.1.1632216664069.1632216664069.1.2
_686114.850911.1.1.1.1.1632216664460.1632216664460.1.2
_698373.866381.1.1.1.1.1632216664070.1632216664070.1.2
_699307.0.1.1.1.1.1632216664071.1632216664071.1.2
_718867.893154.1.1.1.1.1632216664072.1632216664072.1.2
_722154.897293.1.1.1.1.1632216664448.1632216664448.1.2
_753792.936854.1.1.1.1.1632216664422.1632216664422.1.2
// campaignID
// .variationID
// .number of pages where the campaign has been seen
// .same but during the current session
// .number of sessions where the campaign has been seen
// .variation is applied (0/1)?
// .first timestamp the visitor has seen the campaign
// .last timestamp the visitor has seen the campaign
// .variant served by a random allocation (0: false/1: true)
// .number of last seen session according to session listABTastySession
mrasn=686556.853746 // Generated hash for redirection test
// (can be deactivated from the settings)
&lp=http%253A%252F%252Fvanilla-project.fr%252F // Landing page for current sessionTechnical cookies
ABTastyDomainTest
This cookie is set by the tag to check if he's correctly operating on the domain it is supposed to. This cookie shouldn't last for more than a few milliseconds.
abTastyDebug
This cookie needs to be manually created in order to activate the debug mode.
Use of local storage instead of cookies for tracking
In your AB Tasty account settings, you can set our tag to use local storage instead of a first-party cookie. The ABTasty cookie will no longer exist and be replaced by the equivalent in the local storage.
:::caution The main difference between cookies and local storage is their scope. Our cookie applies for the current domain and all the subdomains (unless restrictions have been setup in your AB Tasty account settings) whereas local storage is unique for each subdomains. :::
Cookie limit
Our cookie has a fixed limit of 3900 bytes. Over this threshold, the tag will block its initialization to avoid going over the global browser limitation.
Browser Storage
ABTastyData
ABTastyDataThis object contains all visited pages, segments, transactions and events (Action Tracking) for the current visitor. See related hits documentation here.
{
"VisitedPages":[
{
"url":"http://vanilla-project.fr/",
"visite":1,
"time":1632216663697,
"title":"Test A/B Responsive"
},
{
"url":"http://vanilla-project.fr/",
"visite":2,
"time":1632220364572,
"title":"Test A/B Responsive"
}
],
"segments":[
{
"sampleSegmentKey":"sampleSegmentValue",
"sampleSegmentKey2":"sampleSegmentValue2",
"qt":1632220364752
}
],
"transactions":[
{
"id":"1234ABCD",
"value":1234,
"affiliation":"Purchase",
"time":1632216664147
},
{
"id":"5678EFGH",
"value":1234,
"affiliation":"Purchase",
"time":1632216664149
}
],
"ActionTracking":[
{
"name":"Popin image displayed",
"value":0,
"time":1632216664761
},
{
"name":"Popin simple closed",
"value":0,
"time":1632216664765
}
]
}ABTastyUA
ABTastyUAThis object contains the user agent that has been detected for the current visitor.
{
"type":"Desktop",
"os":{
"name":"Windows 10",
"version":"NT 10.0"
},
"browser":{
"name":"Chrome",
"version":"93.0.4577.82"
}
}Type description: UAResponse
browser.name
string
The name or type of the browser on the device.
browser.version
string
The browser version on the device.
is_bot
boolean
(Optional) Identifies non-human traffic (robots, crawlers, checkers, download agents, spam harvesters and feed readers).
os.name
string
The name of the Operating System installed on the device.
os.version
string
The Operating System initial version installed on the device.
ABTastyGeoloc
ABTastyGeolocThis object contains the geolocation, weather and the IP address that has been detected for the current visitor. The IP address is used for IP exclusion and campaign QA only.
{
"ip_address":"185.13.36.70",
"country_name":"France",
"country_iso_code":"FR",
"state":"Pays de la Loire",
"state_iso_code":"PDL",
"city":"Nantes",
"city_id":2990969,
"city_confidence":-1,
"postal_code":"44100",
"latitude":47.2145,
"longitude":-1.5512,
"accuracy_radius":1,
"time_zone":"Europe/Paris",
"least_specific_subdivision":{
"name":"Pays de la Loire",
"iso_code":"PDL"
},
"most_specific_subdivision":{
"name":"Loire-Atlantique",
"iso_code":"44"
},
"weather":{
"temperature":16.04,
"main":"Clouds",
"description":"scattered clouds"
}
}ABTastyAbandonedCart
ABTastyAbandonedCartThis object contains the last abandoned cart data that has been detected for the current visitor. This entry is used by the Abandoned Cart targeting criteria.
{
"customerId": "q4wt261uw8q38",
"sessionStart": 1637319225,
"cartId": "CARTPROD0001",
"totalProducts": 11,
"totalPrice": 520
}ABTastyWidgets
ABTastyWidgetsThis object contains data about the displayed widgets. It is stored in local storage if their recurrence goes beyond the session.
{
"popin-simple_10a49c2d_756225":{
"type":"closing",
"stamp":1633440617095
}
}ABTastyWidgets (session)
ABTastyWidgets (session)This object contains data about the displayed widgets. It is stored in session storage if their recurrence sticks to the session.
{
"popin-simple_10a49c2d_756225":{
"type":"display",
"stamp":1632231402736
}
}ABTastyWidgetsTemporary
ABTastyWidgetsTemporaryThis object contains a copy of the existing storage in order to replicate recurrence from one tab to another. It is immediately removed when becoming unnecessary.
{
"popin-simple_10a49c2d_756225":{
"type":"closing",
"stamp":1633440617095
}
}ABTastyEngagementLevel
ABTastyEngagementLevelThis object contains the engagement level cluster that is used for the corresponding segment criterion.
{
"cluster_loyalty":{
"loyal"
}
}Last updated
Was this helpful?