How to configure SFMC integration

This how-to explains how to insert a block of dynamic product recommendations into an SFMC (Salesforce Marketing Cloud) email by calling the Reco & Merch API from AB Tasty. This enables showing personalized products in real time, at the moment the email is opened.

Prerequisites

• Access to Content Builder in SFMC.

• A Reco & Merch template already configured on AB Tasty.

• A valid Bearer Token provided by AB Tasty.

• Required variables available in your Data Extension (e.g. EmailAddr, CodeEAN).

1

Connect SFMC to Reco & Merch

1. Go to Settings > Integrations in your AB Tasty Reco & Merch interface.

2. Click Connect SFMC.

3. A pop-up window will open to authenticate your SFMC account.

4. Once the connection is successful, your workspace will be linked to SFMC.

2

Deploy a recommendation in your email

Now you can deploy a recommendation in SFMC.

How to deploy recommendation with SFMC | AB Tasty Documentationdocs.abtasty.com

Notes on SFMC

Below are some notes on SFMC

Performance

• Every email open triggers a live API call.

• High-volume sends (500k+ subscribers) = high API traffic.

• Ensure AB Tasty API quota is sufficient.

Fallback

• If the API fails, the block may be empty.

• Always define a static fallback (e.g. “Top Sellers” block).

Security

• The Bearer Token is sensitive.

• Rotate it regularly and avoid exposing it in shared snippets.

• For extra safety, use a proxy to hide the token.

Data Extension alignment

• Verify all fields (CodeEAN, EmailAddr) exist for every subscriber.

• If missing, the API call URL will be invalid → “400 Bad Request” errors.

Rendering

• Always test in Preview & Test with real subscriber profiles.

• Validate rendering across multiple email clients (Gmail, Outlook, Mobile).