Optimizing search performance
This tutorial guides you through monitoring and optimizing your AB Tasty search performance. You will learn how to use analytics dashboards to track search metrics, identify optimization opportunities, and implement query-specific and product-specific rules to improve search results.
Prerequisites
Before you begin, ensure you have:
Access to the AB Tasty analytics interface
At least several days of search data collected
Editor or administrator permissions to create optimization rules
Understanding of your product catalog structure
Steps
Access the analytics dashboard
Navigate to the search analytics interface to view performance metrics:
Log in to your AB Tasty account
Go to https://app2.abtasty.com/search/analytics
Select the Analytics menu
Review the available metric categories: Transaction, Queries, and Technical performance
The analytics dashboard provides comprehensive insights into how visitors use your search and the business value it generates.
Review transaction metrics
Analyze the revenue and conversion impact of your search functionality:
Navigate to the Transaction section in the analytics dashboard
Review the following key metrics:
Revenue generated by users who used AB Tasty search
Average conversion rate of users who triggered search events
Average click rate in search results among users who interacted with the search bar
Track trends over time to monitor search performance
Compare metrics against your baseline or business goals
Use these metrics for reporting purposes and to assess the overall value delivered by your search implementation.
Analyze query data
Examine what visitors search for to identify optimization opportunities:
Access the Queries section in the analytics dashboard
Review the Most frequent queries table
Identify the top search terms used by your visitors
For each frequent query, manually test the search results:
Enter the query in your live search widget
Evaluate the relevance and quality of returned products
Note any disappointing or irrelevant results
Document queries that require optimization
This analysis provides valuable insights into visitor intent and helps you identify where search configuration improvements are needed.
Monitor technical performance
Track the technical reliability of your search service:
Navigate to the Technical performance monitoring section
Review available metrics:
Number of search requests
Latency measurements
Monitor these metrics regularly to ensure service reliability
Investigate any anomalies or performance degradation
Create redirection rules
Set up redirections for specific search queries to guide visitors to relevant pages:
Access the Query-specific rules section in the Optimization dashboard
Click Create rule or the equivalent action button
Select Redirection as the rule type
Configure the redirection:
Enter the search term or query that triggers the redirection
Specify the target URL where visitors will be redirected
Save the rule
Common use cases for redirections:
Redirecting category names to corresponding product list pages (for example, "dresses" redirects to /category/dresses)
Directing brand searches to brand-specific landing pages
Sending specific product searches directly to product detail pages
Implement custom search strategies
Create custom rules to modify product ranking for specific search terms:
Navigate to the Query-specific rules section in the Optimization dashboard
Click Create rule or the equivalent action button
Select Custom strategies as the rule type
Access the Strategy Builder to configure your custom rule
Define the conditions and actions:
Specify the query terms that trigger the rule
Set filtering criteria (for example, show only products on promotion)
Adjust ranking parameters
Configure product prioritization
Save and activate the custom strategy
Example use case: If a visitor's query includes "promotion" or "sale", filter search results to display only discounted products and rank them by discount percentage.
Set up boosting rules
Configure product-specific rules to rank certain products higher across all search queries:
Access the Boost products section in the Optimization dashboard
Click New product boost or the equivalent action button
Define the boosting criteria:
Select product attributes to target (for example, new arrivals, high-margin items, featured products)
Set the boost strength or priority level
Specify conditions for when the boost applies
Save the boosting rule
Boosting rules increase the visibility of specific product categories or attributes regardless of the search query. This is useful for promoting new catalog additions, seasonal items, or strategic products.
Configure bury rules
Create rules to rank certain products lower in search results:
Navigate to the Bury products section in the Optimization dashboard
Click New product bury or the equivalent action button
Define the bury criteria:
Select product attributes to target (for example, out-of-stock items, low-performing products, discontinued items)
Set the bury strength or demotion level
Specify conditions for when the rule applies
Save the bury rule
Bury rules reduce the visibility of products you want to deprioritize across all search queries. This helps improve the overall quality of search results by pushing less relevant items lower in rankings.
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