Metrics and dimensions
Dimensions list
How to read this list?
The dimension key is the value you should put in the API's payload.
The parameter name is the corresponding parameter that was sent in the collect API as a common parameter or a specific parameter. N/A means that the value doesn't come from an argument. It might be computed during the ingestion process, like the user-agent or the geolocation.
EVENT
Event Action
eventAction
ea
Click on CTA
Event Category
eventCategory
ec
Action Tracking
Event Label
eventLabel
el
bottom banner
Event Value
eventValue
ev
4
TRANSACTION
Affiliation
affiliation
ta
Purchase
Coupon
transactionCoupon
tcc
DISCOUNT20
Currency code
currencyCode
tc
EUR
Item Count
itemCount
icn
4
Payment method
paymentMethod
pm
VISTA
Shipping method
shippingMethod
sm
FELEX
Transaction ID
transactionId
tid
156648FFFD65
Transaction Revenue
transactionRevenue
tr
7960000
Transaction Shipping
transactionShipping
ts
0
Transaction Tax
transactionTax
tt
0
ITEM
Item Category
productCategory
iv
Cake
Item Quantity
itemQuantity
iq
4
Item Revenue
itemRevenue
ip
1990000
Item Transaction ID
itemTransactionId
tid
156648FFFD65
Name
productName
in
Bluberry Muffin
Product SKU
productSku
ic
EDB543GAC
SEGMENT
Segment Key
segmentKey
s
userFavMuffin
Segment Value
segmentValue
s
ChocolateChipMuffin
NPS
NPS Feedback
npsFeedback
nf
This shop is awesome
NPS Score
npsScore
ns
8
COMMONS
Browser name
browser
N/A
firefox
Browser size (w*h)
size
N/A
1536x722, 1873x947, 1920x969
Browser version
browserVersion
N/A
108.0.1462.76
Campaign ID
campaignId
N/A
845675
City
city
N/A
Nantes
City ID
cityId
N/A
2971258
Country
country
N/A
France
Custom Dimension Index
customDimensionIndex
cd
0
Custom Dimension Value
customDimensionValue
cd
value
Custom Metric Index
customMetricIndex
cm
0
Custom Metric Value
customMetricValue
cm
value
Custom Variable Index
customVariableIndex
cv
0
Custom Variable Name
customVarName
cv
varName
Custom Variable Value
customVarValue
cv
varValue
Customer ID
customerId
vid
7g0brnhfbmxy4tjp
Data source
dataSource
ds
WEB, APP
Date
date
N/A
1674464754
Device
device
N/A
Desktop
Hostname
hostname
dl
https://my-website.com/
Is Entrance Page
isEntrance
N/A
true, false
Is New Visitor
isNewVisitor
N/A
0, 1
Is QA
isQa
qa
true, false
Is Bot
isBot
ib (or auto-detect)
true, false
Language
language
ul
fr-FR
Least specific subdivision ISO code
leastSpecificSubdivisionIsoCode
N/A
ARA
Medium
medium
N/A
organic, referral, cpc
Month
month
N/A
1, 12
Most specific subdivision ISO code
mostSpecificSubdivisionIsoCode
N/A
BRU, 28
Next Page Path
nextPagePath
N/A
/authentication
Operating System
operatingSystem
N/A
Linux
Operating System Version
operatingSystemVersion
N/A
NT 10.0
Page Path
pagePath
N/A
/s?query=bz
Page Title
pageTitle
pt
The famouse muffin shop
Referral Path
referralPath
dr
/contact
Region
region
N/A
Brussels Capital
Screen Name
screenName
?
Session ID
sessionId
N/A
55knp39ecqrccyt3-1674464954
Source
source
N/A
duckduckgo
URL
url
dl
https://www.my-website.com/authenticate
Variation ID
variationId
N/A
1169454
Week
week
N/A
4, 36
Year
year
N/A
2023
Metrics list
How to read this list?
The metric key is the value you should put in the API's payload.
COMMONS
Sessions
sessions
176867
Total number of sessions
Users
users
100458
Total number of unique visitors
EVENT
Unique Events
uniqueEvents
33798
Total number of unique events
Total Events
totalEvents
161057
Total number of events
PAGEVIEW
Pages / Session
pageviewsPerSession
6.087533786
Average pageviews per session
Pages / User
pageviewsPerUser
10.71903937
Average pageviews per unique visitors
Pageviews
pageviews
1076556
Total amount of pageviews
Unique Pageviews
uniquePageviews
100434
Total number of unique pageviews
TRANSACTION
Avg. Item price
productRevenuePerPurchase
94.73789751
Avg. Order Value
revenuePerTransaction
254.58
Revenue per transaction
Items per purchase
itemsPerPurchase
Items quantity
itemsQuantity
11631
Total amount of items in all ITEM hits. Not to be mixed up with the icn or iq dimension.
Items revenue
itemsRevenue
323529.92
Total revenue, sum of all itemPrice. Not to be mixed up with the transactionRevenue dimension.
Revenue
transactionsRevenue
1066704.43
Total revenue, sum of all transactionRevenue. Not to be mixed up with the itemPrice dimension.
Revenue per user
revenuePerUser
454.1100213
Revenue per unique visitor, based on transactionRevenue dimension.
Shipping
transactionsShipping
31448.28
Sum of all transaction shipping revenue
Tax
transactionsTax
53530.77
Sum of all transaction tax revenue
Transaction Rate
transactionRate
Transaction Rate Per User
transactionRatePerUser
4.17
Transaction rate per unique visitor
Transactions
transactions
4190
Total number of transactions
Unique Transactions
uniqueTransactions
2349
Total number of unique transactions
Unique purchases
uniquePurchases
3415
NPS
NPS
nps
NPS Count
npsCount
NPS Detractors
npsDetractors
NPS Passives
npsPassives
NPS Promoters
npsPromoters
MISCELLANEOUS
Avg. Session Duration
avgSessionDuration
279.2335857
Average session duration in seconds
Bounce Rate
bounceRate
83.16
Bounce rate (%)
Bounces
bounces
4248
Total bounces
Ghost
ghost
New Users
newUsers
68978
Number of new unique visitors
Number of Sessions per User
sessionsPerUser
1.760606423
Average of sessions per unique visitors
Percentage of new sessions
percentageNewSessions
Revisit
revisits
42402
Total number of revisits
Sessions duration
sessionsDuration
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