How to configure Google Analytics integration

How to configure Google Analytics integration

Connect Google Analytics 4 with AB Tasty Recommendations & Merchandising to track recommendation performance and measure the business impact of your personalization efforts.

The GA4 integration now supports automatic setup with no manual activation date and no Google OAuth flow. A BigQuery project is automatically created when needed, using an AB Tasty service account instead of a user Google login.

Prerequisites

Before configuring Google Analytics integration, ensure you have:

• Active AB Tasty Recommendations & Merchandising account with deployed recommendations

• Google Analytics 4 property set up for your website

• Administrative access to your Google Analytics (and Biq Query if needed) account

• Understanding of your tracking requirements and business KPIs

Access Google Analytics integration

Navigate to the integrations interface to set up your Google Analytics connection.

1. Log into your AB Tasty R&M dashboard

2. Click SETTINGS in the left sidebar

3. Select the Integrations tab

4. Locate Google Analytics 4 under Analytics

5. Click CONNECT

Configure GA4 connection

Set up the integration between your Google Analytics property and AB Tasty platform.

Authorize access via service account Instead of signing into a Google account, you must add the AB Tasty service account to your GA4 Property:

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Configure data sharing settings

Two possibles flows to share data

Case A – BigQuery already detected in your GA4 config

• GA4 events are accessed through BigQuery

• If a BigQuery export already exists, AB Tasty automatically detects it. You only need to grant the AB Tasty service account Viewer/Job User access to the existing GA4 BigQuery dataset.

• Once confirmed → integration is complete

Case B – No BigQuery detected

• A BigQuery project is created automatically when GA4 is connected

• The dataset is created in AB Tasty’s BigQuery project (prod-bq-unicollect-211188) using the service account. No manual date is required — the activation/start date is automatically set to “today”.

• You receive a confirmation screen showing status

Validate Google Analytics integration

You can confirm that the integration worked by checking:

In AB Tasty:

• The GA4 integration appears as Connected and you have 2 new datasets : Purchase and Pageview

In GA4:

• A BigQuery export is visible under Admin → Product Links → BigQuery Links

In BigQuery:

• A dataset named analytics_<property_id> has been created

• New daily export tables begin appearing shortly after setup