# How to configure Google Analytics integration

## How to configure Google Analytics integration

Connect **Google Analytics 4** with **AB Tasty Recommendations & Merchandising** to track recommendation performance and measure the business impact of your personalization efforts.

{% hint style="success" %}
The GA4 integration now supports automatic setup with no manual activation date and no Google OAuth flow. A BigQuery project is automatically created when needed, using an AB Tasty service account instead of a user Google login.
{% endhint %}

### Prerequisites

Before configuring Google Analytics integration, ensure you have:

* Active AB Tasty Recommendations & Merchandising account with deployed recommendations
* Google Analytics 4 property set up for your website
* Administrative access to your Google Analytics (and Biq Query if needed) account
* Understanding of your tracking requirements and business KPIs

### Access Google Analytics integration

Navigate to the integrations interface to set up your Google Analytics connection.

1. Log into your **AB Tasty R\&M dashboard**
2. Click **SETTINGS** in the left sidebar
3. Select the **Integrations** tab
4. Locate **Google Analytics 4** under *Analytics*
5. Click **CONNECT**

### Configure GA4 connection

Set up the integration between your Google Analytics property and AB Tasty platform.

Authorize access via service account\
Instead of signing into a Google account, you must add the AB Tasty service account to your GA4 Property:

```
reco-external-3854516562@prod-uc-serving-2407.iam.gserviceaccount.com
```

#### Configure data sharing settings

Two possibles flows to share data

**Case A – BigQuery already detected in your GA4 config**

* GA4 events are accessed through **BigQuery**
* If a BigQuery export already exists, AB Tasty automatically detects it.\
  You only need to grant the AB Tasty service account Viewer/Job User access to the existing GA4 BigQuery dataset.
* Once confirmed → integration is complete

**Case B – No BigQuery detected**

* A **BigQuery project is created automatically** when GA4 is connected
* The dataset is created in AB Tasty’s BigQuery project (`prod-bq-unicollect-211188`) using the service account.\
  No manual date is required — the activation/start date is automatically set to “today”.
* You receive a **confirmation screen** showing status

### Validate Google Analytics integration

You can confirm that the integration worked by checking:

#### In AB Tasty:

* The GA4 integration appears as **Connected and you have 2 new datasets :** `Purchase` and `Pageview`

#### In GA4:

* A BigQuery export is visible under\
  **Admin → Product Links → BigQuery Links**

#### In BigQuery:

* A dataset named `analytics_<property_id>` has been created
* New daily export tables begin appearing shortly after setup


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