Magento reference

Enhance your store with Recommendations & Merchandising

Recommendations & Merchandising integrates seamlessly with your Magento store to help you personalize your shopping experience and boost conversions — without complex setup.

This guide walks you through everything you need to get started: from connecting your shop and analytics, to creating and publishing your first personalized strategy — all directly within your Magento environment.

1°/ How to configure your catalog in Recommendations & Merchandising ?

Before creating any strategy, your product catalog needs to be connected.

This step allows Recommendations & Merchandising to access your Magento product data (names, images, prices, availability) — essential to display the right products in the right place.

→ Follow the link below to set up your catalog connection:

GitBookapp.gitbook.com

2°/ How to connect your analytic integration?

To measure the impact of your strategies, you’ll need to connect your analytics tool.

This ensures that key metrics — such as impressions, clicks, and conversion rate — are tracked accurately and visible both in your analytics platform and within Recommendations & Merchandising.

→ Learn how to link your analytics here:

How to configure your analytics integration

3°/ Get started creating your strategies

Once your shop and analytics are connected, it’s time to bring your experience to life.

Creating your first recommendation or merchandising strategy lets you decide what products to highlight, where to show them, and to whom — based on data, not guesswork.

→ Dive into the next steps to learn how to build your first strategy:

Creating a recommendation

Creating a merchandising strategy

4- Get started publishing your strategies

Once created, your strategies need to go live on your Magento store.

Choose how to deploy them — through a custom widget, a mix of dynamic placements, or a full API integration — depending on your level of customization and control.

How to deploy a strategy

5- How to track performance ?

After launch, tracking results helps you understand how your strategies perform and where to improve.

Analyze engagement and conversion data to refine your setup and maximize impact.

How to track performance