# Magento reference

Recommendations & Merchandising integrates seamlessly with your **Magento store** to help you personalize your shopping experience and boost conversions — without complex setup.

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This guide walks you through everything you need to get started: from connecting your shop and analytics, to creating and publishing your first personalized strategy — all directly within your Magento environment.
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## **1°/ How to configure your catalog in Recommendations & Merchandising ?** 

Before creating any strategy, your product catalog needs to be connected.

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This step allows Recommendations & Merchandising to access your Magento product data (names, images, prices, availability) — essential to display the right products in the right place.
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→ Follow the link below to set up your catalog connection:

{% embed url="<https://app.gitbook.com/o/iFKI1JaxSfPoiGt4tT2k/s/6Yw9IRJ6KbbucQPwZUCZ/~/changes/322/recommendations-and-merchandising-1/how-tos/shops-integration/how-to-configure-magento-integration>" %}

## **2°/ How to connect your analytic integration?**&#x20;

To measure the impact of your strategies, you’ll need to connect your analytics tool.

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This ensures that key metrics — such as impressions, clicks, and conversion rate — are tracked accurately and visible both in your analytics platform and within Recommendations & Merchandising.
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→ Learn how to link your analytics here:

{% content-ref url="/pages/BUFw5I04biy4XnjzVZ5s" %}
[How to configure your analytics integration](/recommendations-and-merchandising/how-tos/how-to-configure-your-analytics-integration.md)
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## **3°/ Get started creating your strategies**

Once your shop and analytics are connected, it’s time to bring your experience to life.

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Creating your first **recommendation** or **merchandising strategy** lets you decide *what products to highlight*, *where to show them*, and *to whom* — based on data, not guesswork.
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→ Dive into the next steps to learn how to build your first strategy:

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{% content-ref url="/pages/5nPXtpVgf8FUSkiKfyLC" %}
[Creating a recommendation](/recommendations-and-merchandising/getting-started/recommendations/creating-a-recommendation.md)
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{% content-ref url="/pages/m0VZV2XTMUorER4glzjN" %}
[Creating a merchandising strategy](/recommendations-and-merchandising/getting-started/merchandising/creating-a-merchandising-strategy.md)
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## **4- Get started publishing your strategies**

Once created, your strategies need to go live on your Magento store.

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Choose how to deploy them — through a custom widget, a mix of dynamic placements, or a full API integration — depending on your level of customization and control.
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{% content-ref url="/pages/byj62R6qIHDFXtuQ6nw5" %}
[How to deploy a strategy](/recommendations-and-merchandising/how-tos/how-to-deploy-a-strategy.md)
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## **5- How to track performance ?**

After launch, tracking results helps you understand how your strategies perform and where to improve.

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Analyze engagement and conversion data to refine your setup and maximize impact.
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{% content-ref url="/pages/7S1roRv1x8gkRmhRGLch" %}
[How to track performance](/recommendations-and-merchandising/how-tos/how-to-track-performance.md)
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