Magento reference

Enhance your store with Recommendations & Merchandising

Recommendations & Merchandising integrates seamlessly with your Magento store to help you personalize your shopping experience and boost conversions — without complex setup.

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This guide walks you through everything you need to get started: from connecting your shop and analytics, to creating and publishing your first personalized strategy — all directly within your Magento environment.

1°/ How to configure your catalog in Recommendations & Merchandising ?

Before creating any strategy, your product catalog needs to be connected.

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This step allows Recommendations & Merchandising to access your Magento product data (names, images, prices, availability) — essential to display the right products in the right place.

→ Follow the link below to set up your catalog connection:

2°/ How to connect your analytic integration?

To measure the impact of your strategies, you’ll need to connect your analytics tool.

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This ensures that key metrics — such as impressions, clicks, and conversion rate — are tracked accurately and visible both in your analytics platform and within Recommendations & Merchandising.

→ Learn how to link your analytics here:

How to configure your analytics integrationchevron-right

3°/ Get started creating your strategies

Once your shop and analytics are connected, it’s time to bring your experience to life.

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Creating your first recommendation or merchandising strategy lets you decide what products to highlight, where to show them, and to whom — based on data, not guesswork.

→ Dive into the next steps to learn how to build your first strategy:

4- Get started publishing your strategies

Once created, your strategies need to go live on your Magento store.

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Choose how to deploy them — through a custom widget, a mix of dynamic placements, or a full API integration — depending on your level of customization and control.

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5- How to track performance ?

After launch, tracking results helps you understand how your strategies perform and where to improve.

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Analyze engagement and conversion data to refine your setup and maximize impact.

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