# Shopify reference

Recommendations & Merchandising integrates seamlessly with your **Shopify store** to help you personalize your shopping experience and boost conversions - without complex setup.

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This guide walks you through everything you need to get started: from connecting your shop and analytics, to creating and publishing your first personalized strategy - all directly within your Shopify environment.
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**1°/ How to configure your catalog in Recommendations & Merchandising**

Before creating any strategy, your **Shopify product catalog** needs to be connected.

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This step allows Recommendations & Merchandising to access your product data — including names, images, prices, and availability — so you can display the right products in the right place.
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→ Follow the link below to set up your catalog connection:<br>

{% embed url="<https://app.gitbook.com/o/iFKI1JaxSfPoiGt4tT2k/s/6Yw9IRJ6KbbucQPwZUCZ/~/changes/322/recommendations-and-merchandising-1/how-tos/how-to-configure-your-shops-integration/how-to-configure-shopify-integration>" %}

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**2°/ How to connect your analytics integration**

To measure the impact of your strategies, you’ll need to connect your **analytics tool** (e.g., Google Analytics 4 or another supported provider).

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This ensures that key metrics — such as impressions, clicks, and conversions — are tracked accurately and visible both in your analytics platform and within Recommendations & Merchandising.
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→ Learn how to link your analytics here:

{% embed url="<https://app.gitbook.com/o/iFKI1JaxSfPoiGt4tT2k/s/6Yw9IRJ6KbbucQPwZUCZ/~/changes/322/recommendations-and-merchandising-1/how-tos/how-to-configure-your-analytics-integrations>" %}

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**3°/ Get started creating your strategies**

Once your catalog and analytics are connected, it’s time to bring your experience to life.

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Creating your first **recommendation or merchandising strategy** lets you decide what products to highlight, where to show them, and to whom — all based on your Shopify data.
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→ Dive into the next steps to learn how to build your first strategy:<br>

{% content-ref url="/pages/5nPXtpVgf8FUSkiKfyLC" %}
[Creating a recommendation](/recommendations-and-merchandising/getting-started/recommendations/creating-a-recommendation.md)
{% endcontent-ref %}

{% content-ref url="/pages/m0VZV2XTMUorER4glzjN" %}
[Creating a merchandising strategy](/recommendations-and-merchandising/getting-started/merchandising/creating-a-merchandising-strategy.md)
{% endcontent-ref %}

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**4°/ Get started publishing your strategies**

Once created, your strategies need to go live on your Shopify store.\
You can deploy them easily through:

* A **dynamic widget** inserted in your Shopify theme
* **Custom placements** managed in your Liquid templates
* Or a **dedicated API integration** for advanced setups

→ Learn more about publishing your strategies

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**5°/ How to track performance**

After launch, tracking your results helps you understand how your strategies perform and where to improve.\
Analyze engagement and conversion data to refine your setup and maximize business impact — directly from your **Recommendations & Merchandising dashboard** or your **Shopify analytics**.

→ Explore the performance tracking guide


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