Shopify reference

Recommendations & Merchandising integrates seamlessly with your Shopify store to help you personalize your shopping experience and boost conversions - without complex setup.

This guide walks you through everything you need to get started: from connecting your shop and analytics, to creating and publishing your first personalized strategy - all directly within your Shopify environment.

---

1°/ How to configure your catalog in Recommendations & Merchandising

Before creating any strategy, your Shopify product catalog needs to be connected.

This step allows Recommendations & Merchandising to access your product data — including names, images, prices, and availability — so you can display the right products in the right place.

→ Follow the link below to set up your catalog connection:

GitBookapp.gitbook.com

---

2°/ How to connect your analytics integration

To measure the impact of your strategies, you’ll need to connect your analytics tool (e.g., Google Analytics 4 or another supported provider).

This ensures that key metrics — such as impressions, clicks, and conversions — are tracked accurately and visible both in your analytics platform and within Recommendations & Merchandising.

→ Learn how to link your analytics here:

GitBookapp.gitbook.com

---

3°/ Get started creating your strategies

Once your catalog and analytics are connected, it’s time to bring your experience to life.

Creating your first recommendation or merchandising strategy lets you decide what products to highlight, where to show them, and to whom — all based on your Shopify data.

→ Dive into the next steps to learn how to build your first strategy:

Creating a recommendationCreating a merchandising

---

4°/ Get started publishing your strategies

Once created, your strategies need to go live on your Shopify store. You can deploy them easily through:

• A dynamic widget inserted in your Shopify theme

• Custom placements managed in your Liquid templates

• Or a dedicated API integration for advanced setups

→ Learn more about publishing your strategies

---

5°/ How to track performance

After launch, tracking your results helps you understand how your strategies perform and where to improve. Analyze engagement and conversion data to refine your setup and maximize business impact — directly from your Recommendations & Merchandising dashboard or your Shopify analytics.

→ Explore the performance tracking guide