Consent Options

Overview

When end-users do not give consent for cookies or personal data, recommendation strategies that rely on these signals cannot run. Until now, this resulted in empty banners and a poor user experience.

The new Consent Options feature lets you define how Reco & Merch should behave when consent is missing — ensuring your website always displays meaningful product recommendations, while remaining fully GDPR/CNIL compliant.

Where to Find It

You can configure this setting in App2 → Settings → Privacy. Two options are available for Reco & Merch:

1. Reco & Merch without personal user data

   • Uses at least one non-personal information algo in a rule as a fallback for each strategy (for example: best-sellers, new arrivals, manual merchandising).

   • Always works, even if the visitor refuses consent.

   • No user tracking or storage in the browser.

2. Reco & Merch with personal user data

   • Uses personal data such as viewed items, add-to-cart, or purchase history.

   • Works only when consent is given.

   • Automatically falls back to the “without personal data” mode if the visitor refuses consent.

How does it works?

1. When consent is granted

Recommendations & Merchandising can use behavioral data (viewed items, cart, purchases) to personalize recommendations. The strategies behave as usual.

2. When consent is denied

Recommendations & Merchandising automatically switches to the fallback mode. The system displays recommendations based on global or catalog data (for example: best-sellers or most viewed products), so that no banner appears empty.

3. Data processing rules

• No personal data is stored or sent without explicit consent.

• Only contextual information (page type, product category, product ID) is used in fallback mode.

• JSON responses are always valid and contain products, even without consent.

Example Scenarios

Visitor Consent	Active Mode	Type of Data Used	Example Strategy
✅ Consent given	With personal data	Viewed items, cart, purchases	Personalized “You may also like”
❌ Consent refused	With personal data (fallback)	Category context, best-sellers	“Popular in this category”
— No personal data mode	Without personal data	Catalog & page context only	“New arrivals”

Tips for Best Results

• Always include at least one catalog-based fallback strategy (such as best-sellers or new arrivals).

• In the Strategy Builder, if a rule uses personal data, a banner will remind you to add a fallback.

• Use clear messaging in your banners to maintain consistent UX across consent states.

Compliance and Coverage

• The feature is designed for websites subject to GDPR/CNIL or similar privacy frameworks.

• Clients operating outside the EU (for example, US-only websites) are not impacted.

• No additional integration is required — the behavior is handled automatically by the unified tag.

Summary

Benefit	Description
Better UX	No empty banners when consent is refused
Compliance	Fully aligned with GDPR/CNIL
Automatic fallback	Seamless switch between modes
Easy setup	Configure once in App2 → Privacy Settings