How Merchandising Works

Each merchandising strategy creates a ranked list of products based on rules and algorithms (bestsellers, new arrivals, margin, etc.).

Key principles

• Every strategy has a unique MERCH_ID.

• Scores are automatically computed and synchronized via API.

• Your CMS consumes these scores to reorder products in its catalog.

• Filters on your website only hide products — they don’t change AB Tasty’s ranking.

Data flow overview

1. Score generation – AB Tasty calculates a merchandising score per product and strategy.

2. API sync – Scores are sent to your CMS or search engine.

3. Catalog update – The CMS reorders products using these scores.

4. Front-end display – The ordered list is shown on your website; filters simply hide non-matching items.

Integration logic Your CMS retrieves scores via API: GET https://api.abtasty.com/reco/<MERCH_ID> → returns product SKUs with their scores.

The CMS then applies these scores as a sorting layer. AB Tasty doesn’t recalculate dynamically, ensuring stable performance.

Sync frequency

• Scheduled (daily/hourly) or manual