How to create trackers in the editor

It is important to add trackers in order to track how visitors respond to the changes you make on your website.

For example, if you change the color of a button, you’ll need to track the clicks on it.

Add a tracker

Select the element you want to track and click on Add Tracker.

• Name your tracker (e.g. click on CTA “Buy Now”)

• Event: Choose between the following options:

  • Mousedown: tracked event based on the mouse clicking and releasing

  • Click: tracked event based on the click only

  • Submit: tracked event based on a form send

  • Focus: visitor has set the focus on the targeted element

  • Blur: visitor has left the targeted element (which had the focus)

  • Hover: visitor has hovered over the element

Note: In order to maintain good quality and a reasonable amount of data, the hover event is only triggered if the visitor remains at least 500ms above the targeted element.

The selector you’ve chosen is preselected in the change selector field, but you can change it or refine it.

While editing, click on Validate - your tracker will be visible if you click on the Tracker entry on the right-hand bar. You can edit or remove trackers directly from this panel.

Creation order has an impact

The order in which you configure your trackers in the visual editor is important, as they will automatically be added to the Goal step of your campaign (Step 3).

It enables you to pre-define your campaign goals so that none of the configured trackers are forgotten.

The first tracker you configure in the visual editor will be set as a primary goal for your campaign, and all other trackers you configure will be set as secondary goals.

This concern trackers created manually using a CSS selector as well as the widget trackers:

• Dwell time tracking widget

• Element visible tracking widget

• Iframe click tracking widget

• Scroll rate tracking widget

From the Goal step, you will then be able to reorder these automatically set up goals.

Trackers availability

Two options are available in the tracker configuration:

• Make available for this campaign only: for specific trackers linked to this particular campaign. we are talking about X action trackers.

• Make available for all campaigns: for commun trackers you'll need to reuse in other campaigns. If you choose this option, the tracker will be recorded at the account level and you'll retrieve it in your goal management page such as in the goals step in the campaign flow. We are talking about Account action trackers.

For more information about trackers (Account action trackers and X action trackers), please refer to the following article.