Trackers library

The Trackers page (Library > Tracking > Trackers) enables you to view and manage all active and hidden trackers for your tests and personalizations.

It shows all the trackers you’ve set up, including their status and type. You can also use this page to create new trackers, edit existing ones, change campaigns for which they are available, hide trackers from the tracker setup step of your campaign creation flow, and delete trackers that are no longer relevant.

Setting up and managing trackers is an important part of running successful tests and personalization campaigns. By tracking the right trackers, you can gain valuable insights into user behavior and make data-driven decisions to improve your website’s performance.

All tracker categories

The page is divided into sections, one for each type of tracker:

Action Tracker

These trackers track specific user actions on your website, such as clicks on buttons or links. They are useful for campaigns where you want to track interactions with specific elements on your website. You can create Action Trackers from the visual editor step of the Campaign creation flow.

Learn more about Action trackers in our dedicated article.

Widget Tracker

Trackers generated by widgets are now automatically included in the Goal Setup, enhancing the ease of tracking user interactions with your widgets. When you create a widget that includes an integrated tracker, it will be automatically generated and displayed in the Goal Setup section of your campaign, under the new Widget Trackers category.

This allows you to select these trackers as goals, providing a streamlined process for measuring interactions and analyzing performance. The data from these widget trackers will be included in your campaign reports.

Page Tracker

These trackers track page views on your website. You can create Page trackers from the Trackers page.

Custom Tracker

These trackers track user actions you have defined and can be built in two different ways: - With custom code on your website (please refer to How to create a Custom Tracker with custom Javascript code) OR - Via a DataLayer (please refer to How to create a Custom Tracker via the DataLayer) They are useful for campaigns where you want to track custom interactions that aren't covered by the other tracker types.

Browsing metrics

These are trackers used to track and analyze users' browsing behavior on websites or applications. By default, AB Tasty provides three browsing indicators, including bounce rate, pages per session, and revisit rate, which can help understand user engagement and behavior on your website. To know more about it, read our article dedicated to Navigation metrics.

Transaction

These indicators track completed transactions on your website. They are useful for campaigns where you want to track revenue or conversions. You can only create Transaction indicators if you have installed a transaction tag on your website.

Each section displays the trackers of that type, along with their status and the number of campaigns they are associated with.

You can use the search bar at the top of the page to find specific trackers by name or ID.