Pricing
Page cover

Web experimentation and personalization Quick Start Guide: Introduction

Welcome to AB Tasty’s Web Experimentation platform — your all-in-one solution for testing, optimizing, and personalizing digital experiences.

With AB Tasty, teams can easily create A/B tests, multivariate experiments, and personalization campaigns to make data-driven decisions, improve user engagement, and increase conversions — without relying heavily on development resources.

In this Quick Start Guide, we’ll follow Amari, a Digital Experience Manager at AirVoyage, a leading airline with a strong online presence.

Info box, including a black men picture and the text : "Hi, I’m Amari, I lead digital optimization at AirVoyage. My team’s mission is to make booking a flight feel effortless — and to help travelers find the upgrades and add-ons that actually matter to them. We run A/B tests on everything from seat selection flows to homepage banners, and we use personalization to tailor the experience to each traveler’s intent. Our biggest challenge is speed — we have more ideas than we can test, and our dev team’s time is limited. I’m always looking for ways to scale experimentation without losing control or consistency."

This quick start guide will help you through the main steps of your onboarding:

PreviousHow to navigate in the AB Tasty platformNextSet up your platform

Last updated

Was this helpful?