# Web experimentation and personalization Quick Start Guide: Introduction

Welcome to **AB Tasty’s Web Experimentation platform** — your all-in-one solution for testing, optimizing, and personalizing digital experiences.

With AB Tasty, teams can easily create **A/B tests, multivariate experiments, and personalization campaigns** to make data-driven decisions, improve user engagement, and increase conversions — without relying heavily on development resources.

In this Quick Start Guide, we’ll follow **Amari**, a **Digital Experience Manager** at *AirVoyage*, a leading airline with a strong online presence.

<figure><img src="/files/ZV4Q6frSkTxAp4FrcdbQ" alt="Info box, including a black men picture and the text : &#x22;Hi, I’m Amari, I lead digital optimization at AirVoyage. My team’s mission is to make booking a flight feel effortless — and to help travelers find the upgrades and add-ons that actually matter to them. We run A/B tests on everything from seat selection flows to homepage banners, and we use personalization to tailor the experience to each traveler’s intent. Our biggest challenge is speed — we have more ideas than we can test, and our dev team’s time is limited. I’m always looking for ways to scale experimentation without losing control or consistency.&#x22;"><figcaption></figcaption></figure>

This quick start guide will help you through the main steps of your onboarding:&#x20;

{% stepper %}
{% step %}

### [Set up your platform](/onboarding/web-experimentation-and-personalization-quick-start-guide/set-up-your-platform.md)

* [x] [Connect your domain](/onboarding/web-experimentation-and-personalization-quick-start-guide/set-up-your-platform.md#connect-your-domain)
* [x] [Install the AB TAsty tag](/onboarding/web-experimentation-and-personalization-quick-start-guide/set-up-your-platform.md#install-the-ab-tasty-tag)
* [x] [Verify tag implementation](/onboarding/web-experimentation-and-personalization-quick-start-guide/set-up-your-platform.md#verify-tag-implementation)
  {% endstep %}

{% step %}

### [Launch your first experiment](/onboarding/web-experimentation-and-personalization-quick-start-guide/launch-your-first-experiment.md)

* [x] [Create a campaign](/onboarding/web-experimentation-and-personalization-quick-start-guide/launch-your-first-experiment.md#create-a-campaign)
* [x] [Set a campaign to live](/onboarding/web-experimentation-and-personalization-quick-start-guide/launch-your-first-experiment.md#set-a-campaign-to-live)
  {% endstep %}

{% step %}

### [Measure and learn](/onboarding/web-experimentation-and-personalization-quick-start-guide/measure-and-learn.md)

* [x] [Analyse live hits](/onboarding/web-experimentation-and-personalization-quick-start-guide/measure-and-learn.md#monitor-live-hits)
* [x] [Reach your first statistical readiness](/onboarding/web-experimentation-and-personalization-quick-start-guide/measure-and-learn.md#ensure-your-campaign-report-readiness)
  {% endstep %}
  {% endstepper %}


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