Project kick-off and preparation

Prerequisites

Before you begin, make sure to:

Define project objectives and scope

• Clarify what you want to achieve with AB Tasty Recommendations & Merchandising (R&M).
• Identify key stakeholders and assign a project lead.

Set up internal project team

• Assign roles: technical contact, marketing/product owner, and analytics lead.

Prepare all the needed access

• Access to the AB Tasty platform (with appropriate user permissions)
• Your product catalog/feed (supported integrations: Shopify, PrestaShop, Salesforce Commerce Cloud, XML, CSV, etc.)
• Access to your analytics tool (e.g., GA4, Matomo, Piano, Adobe Analytics, BigQuery)
• Ability to add tags or scripts to your website or app
• Stakeholder alignment (identify project lead, technical contact, merchandiser)

Share required access and data

1

Provide analytics access

Grant access to your analytics platform (e.g., Google Analytics 4, Matomo, Adobe Analytics).

Read more about analytics integration in our dedicated documentation

2

Implement AB Tasty Tag

Provide access to your Tag Manager (e.g., Google Tag Manager) or be ready to create specific events for R&M.

Read our documentation about Tag implementation here.

3

Share product catalog/feed

• Prepare your product feed in the required format (XML, CSV, or via your e-commerce platform such as Shopify, Salesforce Commerce Cloud, etc.).
• Share access or files with AB Tasty.

Read more about catalog integration in our dedicated documentation