> For the complete documentation index, see [llms.txt](https://docs.abtasty.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.abtasty.com/onboarding/recommendation-merchandising-and-search-quick-start-guide/project-kick-off-and-preparation.md).

# Project kick-off and preparation

<figure><img src="/files/7PrIcyLptHWOxaZZH84F" alt=""><figcaption></figcaption></figure>

## Prerequisites

Before you begin, make sure to:&#x20;

### **Define project objectives and scope**

* [Clarify what you want to achieve with AB Tasty Recommendations & Merchandising (R\&M)](/onboarding/recommendation-merchandising-and-search-quick-start-guide/strategies-specifications.md).
* Identify key stakeholders and assign a project lead.

### **Set up internal project team**

* Assign roles: technical contact, marketing/product owner, and analytics lead.

### Prepare all the needed access

* Access to the AB Tasty platform (with appropriate user permissions)
* Your product catalog/feed (supported integrations: Shopify, PrestaShop, Salesforce Commerce Cloud, XML, CSV, etc.)
* Access to your analytics tool (e.g., GA4, Matomo, Piano, Adobe Analytics, BigQuery)
* Ability to add tags or scripts to your website or app
* Stakeholder alignment (identify project lead, technical contact, merchandiser)

## Share required access and data

{% stepper %}
{% step %}
**Provide analytics access**

Grant access to your analytics platform (e.g., Google Analytics 4, Matomo, Adobe Analytics).

{% hint style="info" %}
[Read more about analytics integration in our dedicated documentation](/recommendations-and-merchandising/getting-started/setting-up/analytics-integrations.md)
{% endhint %}
{% endstep %}

{% step %}
**Implement AB Tasty Tag**

Provide access to your Tag Manager (e.g., Google Tag Manager) or be ready to create specific events for R\&M.

{% hint style="info" %}
[Read our documentation about Tag implementation here](/account/tag-integration.md).&#x20;
{% endhint %}
{% endstep %}

{% step %}
**Share product catalog/feed**

* Prepare your product feed in the required format (XML, CSV, or via your e-commerce platform such as Shopify, Salesforce Commerce Cloud, etc.).
* Share access or files with AB Tasty.

{% hint style="info" %}
[R](/recommendations-and-merchandising/getting-started/setting-up/catalog-integrations.md)[ead more about catalog integration in our dedicated documentation](/recommendations-and-merchandising/getting-started/setting-up/catalog-integrations.md)
{% endhint %}
{% endstep %}
{% endstepper %}


---

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