Launch your first experiment

In your AB Tasty dashboard, choose Web experimentation (for experiments) or Personalization (for targeted experiences).

On the right upper corner, click on Create.

Choose your campaign type.

Fill in the campaign's main information.

To open the Visual Editor, click Save & Go to next step.

Depending on your campaign goal you can:

• Select the element you want to modify:

  • Hover it and click

  • or select it in the page structure

• Add a widget:

1. In the right hand tool bar, click on Add Widgets

2. Select the relevant template.

3. Click Add.

Use our WYSIWYG options to apply your desired modifications.

When you are done, save your changes.

On the left panel, click on step 3.

Select your trackers.

Click on Next step

Define your audience based on segments (e.g., all visitors, mobile users, or eco-conscious travelers identified through browsing behavior).

Define Triggers and Frequency.

If you have chosen an experiment, split your visitors between your variations.

When you are done setting up your campaign you can go to QA & Overview step

In the QA & Overview page> Step 1: Select how to display the campaign to QA, select, Targeting by IP.

Click Save.

In Step 2: QA the campaign, click Open QA Assistant.

Select a device.

Check the result of the analysis.

When you ensure your campaign works properly, in Step 3: Finish the QA process, click Stop QA.

Select a status.

Click on Validate.

In the campaign dashboard, click on your campaign status.

In the drop-down menu, select Play the campaign.

The status displays Live, and the tag is automatically compiled to display your campaign on your website.

I have chosen Web experimentation as I want to try it first and then apply it as a personalization if the results are encouraging.

I clicked on Create.

I have chosen an A/B test campaign.

I have filled the following information:

• Name: ecological nudge/social proof

• Hypothesis: I used the hypothesis helper to come up with the following: "If I add a social proof widget on the flight results page that emphasizes our sustainability efforts for eco-conscious travelers, then it will increase bookings by resonating with their values and encouraging more conversions."

• Sample URL: https://airvoyage.com/flights_booking

• Type of editor: Visual editor

I have clicked Save & Go to next step.

I have added a widget:

1. In the right hand tool bar, I clicked on Add Widgets

2. I have selected the Social proof template.

3. I clicked on Add.

In the editor left panel, I applyed these changes:

• Layout

  • Layout: Bottom banner

  • Layer: Default

• Content

  • Variable to display: Number of visitors

  • Period to display: In the last 7 days

  • Content: I used a genAI to help me add HTML an make my text catchier:

<p class="headline">
    <span class="accent" aria-hidden="true">🌿 Sustainable Fleet</span>
    &nbsp; <strong>Over <span class="num">60%</span> of our fleet is now fuel-efficient.</strong>
  </p>

  <p class="sub">
    Join <strong class="num">!visitorsQty!</strong> travelers who offset their carbon footprint with us
    <span class="muted">in the last <strong>!period! !unit!</strong></span>
  </p>

• Style

  • Container: Top padding = 15

  • Backgournd color: #f3e97d

  • Drop shadow: enabled

  • Border radius: 15

I have saved my changes.

On step 3, I have chosen the following trackers:

• Primary: Booking completion rate

• Secondary: CTA click rate, AOV, Exit rate

• Guardrails: Bounce rate, Page load time, RPV

• Segments: Mobile vs desktop, Visitor type (new/returning)

“By combining conversion, engagement, and quality metrics, I can tell not just if the widget worked, but how and for whom.”