AB Tasty integration with Shopify
To support users hosting their commercial websites on Shopify, AB Tasty offers two integration methods:
1. Shopify App aka Web Pixel (Recommended)
AB Tasty provides a native app available on the Shopify Marketplace, offering a seamless integration experience.
Key Benefits:
Automated Tag Installation
All standard Event Tracking
Transaction Data Retrieval
Checkout on Subdomains fully supported
Synchronous or asynchronous tag loading
Multi-environment Compatibility (Web experimentation & FE&R, Reco&Merch API)
Available for All Shopify Plan : Premium / Plus
When to Use This Method:
You want to follow Shopify transactional events during the campaign.
You want to retrieve extended transactional data such as payment info & Cart events
You don’t want to install AB Tasty Tag on Shopify
You are using a subdomain for checkout
To know how to use our app, please read How to implement Shopify application article.
To learn more about the functionalities, please read Understanding Shopify App features.
2. Custom Application aka Custom Pixel
For users with non-native Shopify setups, a custom integration may be more suitable.
When to Use This Method:
You have a non-standard Shopify implementation.
You can manage the AB Tasty tag injection manually.
You only need to retrieve transaction data on a checkout domain or subdomain.
To know how to configure a Custom Pixel in Shopify, please check How to set-up Shopify Custom pixel article.
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