How to Set Up an Exit Rate Tracker

To know more about the Exit rate purpose and calculation, read our Browsing metrics article.

Create a new Exit rate tracker

1

Navigate to the Trackers page.

1. Log in to your account.

2. On the left-hand side panel, click Library>Trackers

2

Scroll to the Browsing Indicators section.

3

Click the + Create browsing tracker button.

4

Select Exit Rate as the metric type.

5

Give your tracker a clear and descriptive name.

6

Choose a logic operator for your condition:

• Contains

• Exact match

• Regular expression

7

Enter your exit condition.

e.g., a URL or pattern

8

Define the scope:

• Reference campaign

• Account level

9

Click Save.

Your tracker is ready to use.

Use an Exit rate tracker in your campaign

1

When creating or editing a campaign, go to the Goals section.

2

Select your Exit Rate tracker as one of the campaign goals.

3

Click Save.