Segments Library - Metrics

This documentation will explain the metrics you can have from the Segments audiences you've created.

Each segment displays the traffic percentage as well as the transaction rate. This provides information on the segment usage in relation to the campaign as a whole.

This metrics calculation is based on the last 30 days.

Traffic percentage

The percentage of total traffic is the traffic percentage which your segment represents compared to the total visitor traffic on your website within the last month. In other words, the number of visitors from the segment divided by the total number of visitors within the last month.

Transaction rate

If the transaction tag has been placed on the website, this coincides with the segment’s transaction rate. In other words, the percentage of visitors who made a purchase out of all the visitors belonging to this segment. For more on this, refer to All about tags. If several transaction tags have been placed, this coincides with the overall transaction rate.

If you have created a segment whose action is over 30 days old (this is the case for segmentation criteria with an open number of days, such as Last Purchase, Purchase frequency, Days since first session, or Days since last session), the transaction rate and the traffic percentage will be a sample, calculated based on the current month, not on the entire duration.

Only the following segment criteria are eligible to the metrics calculation and display:

• Device

• Geolocation

• New/Returning Visitors

• Engagement Level

• Content Interest

• Last Purchase

• Purchase Frequency

• Action/Custom Tracking

• Campaign Exposure

• Visitor Attributes

• Session number

• Day since first session

• Day since last session

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