# Configuring a Personalization
## 📖 Definition
A **Personalization** enables you to create several scenarios to display the right content to the right audience at the right time, while tracking their performance over time.
## ⚙️ Configuration
To configure a Personalization, apply the following steps:
1. 1. From the dashboard, click **Create a use case.**
2. Select the **Personalization** template**.**\
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\&#xNAN;**\[Basic information]**
3. Enter the **name** of your feature and its **description.**
4. (Optional) Choose the **primary and secondary KPIs** you want to follow.
5. Click **Save and continue.**\
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\&#xNAN;**\[Scenarios]**
6. Define your scenarios: **edit** the name of your first scenario.
7. Define the **targeted users.**
8. Configure your **scenarios** by defining their **flag's** name, type (text, number, boolean, array, or object), and value.\
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9. Click on **Add scenario** and repeat **steps 6, 7 and 8.**\\
10. Click **Save and continue.**\
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\&#xNAN;**\[Allocation]**
11. If needed, change the percentage of traffic allocated to the control variation for each scenario. By default, for each scenario, 5% is allocated to the control variation.\
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| ⭐ Good to know
We recommend keeping a small portion of traffic on your control variation, as this allows you to verify that the scenario you implemented doesn’t have a negative impact on the performance of the default version of your feature.
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| --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
12. Click **Save and continue.**\
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\&#xNAN;**\[Overview]**
13. Check that every step has been configured correctly.
14. (Optional) Notify your teammates that the personalization is ready to go.
## 💡 Use case
Let’s say you want to personalize the user experience of your VIPs and new users on mobile and desktop by showing them different discount codes.
To do so:
1. Create a **Personalization** use case on your Flagship account.
2. Choose the **KPI** you want to follow. Here, you can select the **conversion rate** generated by your scenarios.
3. Create four scenarios named:
4. 1. VIP users on mobile
2. VIP users on desktop
3. New users on mobile
4. New users on desktop
5. Define the **targeted users** and the **flag** (with its value) that will activate each discount code for **each scenario**. Here is an example with the discount code for VIP users on mobile:\
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6. Set the **traffic percentage to 95% for each scenario and to 5% for the control variation** (to keep an eye on a small part of your targeted traffic).\
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7. Save and **activate your use case** via the dashboard.
8.
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