E-merchandising strategy

Intelligent merchandising to reach your business goals

With Recommendations & Merchandising, you can implement smart e-merchandising strategies to optimize product display and support your commercial objectives. By combining multiple algorithms with business rules, you ensure that the right products are surfaced at the right time.

Highlight your key business drivers

On product listing pages (PLPs) or category pages, R&M allows you to automatically promote the most relevant products by applying sorting and filtering rules such as:

• Top sellers

• New arrivals

• Promotions

• Seasonal products

• High-margin products

• Price tiers

• Stock levels

• In-stock only

This gives you full control to adapt your merchandising to business priorities, campaign objectives, and inventory status.

Add personalization to boost relevance

Beyond static rules, R&M integrates personalization algorithms to anticipate user needs and display products that are most likely to convert. Examples include:

• Recently viewed products

• Recently purchased products

• Similar products (to those viewed or bought)

• Complementary products (to items in the cart)

• Preferred categories

These personalized signals ensure every visitor sees a catalog adapted to their profile and intent.

No manual work required

Recommendations & Merchandising is designed to deliver high-performance e-merchandising without extra workload for your teams.

• No manual back-office sorting

• No complex configuration

• Strategies are defined upfront with your team, based on your business rules and goals

• Once deployed, all you need is the AB Tasty tag to activate them

This way, your merchandising logic runs automatically, freeing your teams to focus on higher-value tasks.

For more details on how to configure merchandising strategies and combine multiple rules in the builder, see Rules