# E-merchandising strategy

### Intelligent merchandising to reach your business goals

With **Recommendations & Merchandising**, you can implement **smart e-merchandising strategies** to optimize product display and support your commercial objectives.\
By combining multiple algorithms with business rules, you ensure that the right products are surfaced at the right time.

### Highlight your key business drivers

On product listing pages (PLPs) or category pages, R\&M allows you to automatically promote the most relevant products by applying sorting and filtering rules such as:

* **Top sellers**
* **New arrivals**
* **Promotions**
* **Seasonal products**
* **High-margin products**
* **Price tiers**
* **Stock levels**
* **In-stock only**

This gives you full control to adapt your merchandising to business priorities, campaign objectives, and inventory status.

### Add personalization to boost relevance

Beyond static rules, R\&M integrates personalization algorithms to anticipate user needs and display products that are most likely to convert. Examples include:

* **Recently viewed products**
* **Recently purchased products**
* **Similar products** (to those viewed or bought)
* **Complementary products** (to items in the cart)
* **Preferred categories**

These personalized signals ensure every visitor sees a catalog adapted to their profile and intent.

### No manual work required

Recommendations & Merchandising is designed to deliver high-performance e-merchandising without extra workload for your teams.

* No manual back-office sorting
* No complex configuration
* Strategies are defined upfront with your team, based on your business rules and goals
* Once deployed, all you need is the **AB Tasty tag** to activate them

This way, your merchandising logic runs automatically, freeing your teams to focus on higher-value tasks.

For more details on **how to configure merchandising strategies** and combine multiple rules in the builder, see [Rules](/recommendations-and-merchandising/concepts/strategies/rules.md)


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