Rules

Rules are the foundation of every strategy. They define which products are returned and how they are ordered. In the builder, rules are created by combining Rule Blocks (main sources of products) and Custom Rules (filters and transformations).

How to combine rules

A rule typically looks like this:

1. Start with a Rule Block (e.g., Products sorted by Sales).

2. Apply one or more Custom Rules (e.g., Filter stock > 0, Exclude PDP product, Pin Hero product).

3. Define output constraints (number of products, fallback if not enough).

Example:

1. Rule Block: Products sorted by conversion rate (desc)

2. Filter: Stock > 0

3. Exclusion: Current product

4. Pin: Promo SKU always at top

5. Limit: 12 products

This results in a reliable, business-aligned product list for your strategy.