Recommendation Strategies

With Recommendations & Merchandising (R&M), you can anticipate visitor needs by suggesting the products that are most likely to convert. Based on onsite behavior (products viewed, purchased, or added

Highlight the most relevant products

Recommendation strategies can combine personalization rules to surface the products that best serve your goals:

• Top sellers

• New arrivals

• Promotions

• Seasonal products

• High-margin products

• Price tiers

• Stock levels

• In-stock only

This ensures that your recommendation blocks are always aligned with both user intent and business objectives.

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Display recommendations at the right moments

Recommendations are most effective when triggered at the right time in the user journey. With R&M, you can display them at strategic locations to maximize impact:

• In a pop-up or slider upon add-to-cart

• Directly in the cart page

• On product detail pages (PDPs)

• On category/listing pages (PLPs)

• On the homepage

This way, visitors are continuously supported with relevant suggestions, from discovery to purchase.

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Personalize blocks with advanced features

Recommendation blocks are fully customizable to fit your design system and UX. They can also embed advanced e-commerce features to make interaction easier and boost conversions:

• Free shipping bar to encourage upsell

• Promotion & crossed-out price display

• Size and color selectors directly inside the block

• Add-to-cart button for quicker checkout

• Wishlist integration to capture intent

For more details on how to configure recommendation strategies and combine them with business rules, see:

RulesPlacement: where strategies are displayed