# Recommendation Strategies

#### Highlight the most relevant products

Recommendation strategies can combine personalization rules to surface the products that best serve your goals:

* **Top sellers**
* **New arrivals**
* **Promotions**
* **Seasonal products**
* **High-margin products**
* **Price tiers**
* **Stock levels**
* **In-stock only**

This ensures that your recommendation blocks are always aligned with both **user intent** and **business objectives**.

If you want to know more about use cases let's meet [here](https://docs.abtasty.com/~/revisions/jp976foDpdJWagLtM22v/recommendations-and-merchandising-1/concepts/use-cases)

#### Display recommendations at the right moments

Recommendations are most effective when triggered at the right time in the user journey.\
With R\&M, you can display them at strategic locations to maximize impact:

* In a **pop-up or slider** upon add-to-cart
* Directly in the **cart page**
* On **product detail pages (PDPs)**
* On **category/listing pages (PLPs)**
* On the **homepage**

This way, visitors are continuously supported with relevant suggestions, from discovery to purchase.

If you want to know more about locations, let's meet [here](https://docs.abtasty.com/~/revisions/jp976foDpdJWagLtM22v/recommendations-and-merchandising-1/concepts/locations-where-strategies-can-run)

#### Personalize blocks with advanced features

Recommendation blocks are fully customizable to fit your design system and UX. They can also embed advanced e-commerce features to make interaction easier and boost conversions:

* **Free shipping bar** to encourage upsell
* **Promotion & crossed-out price display**
* **Size and color selectors** directly inside the block
* **Add-to-cart button** for quicker checkout
* **Wishlist integration** to capture intent

For more details on **how to configure recommendation strategies** and combine them with business rules, see:

{% content-ref url="/pages/pEvWzr6BdcOgCodrF09r" %}
[Rules](/recommendations-and-merchandising/concepts/strategies/rules.md)
{% endcontent-ref %}

{% content-ref url="/pages/rz9QHltKDTUtJWPFkn0Q" %}
[Placement: where strategies are displayed](/recommendations-and-merchandising/concepts/strategies/placement-where-strategies-are-displayed.md)
{% endcontent-ref %}


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