Types of campaigns
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AB Tasty enables you to configure different campaign types designed to meet various optimization and personalization needs. These campaigns can be categorized into two main pillars: experimentation (tests) and personalization.
If you don’t know which type of campaign to choose, our can help you.
A/B testing is an activity that consists of challenging or testing, elements of a website to find out whether an alternative will increase engagement and conversions. A/B testing is also a great way to identify the next innovation worth investing in, or for determining what is minimally viable.
AB Tasty offers several types of testing campaigns with your departure hypothesis and what you want to challenge.
An A/B test enables you to test the performances of a new version of an element on your website (e.g., CTA, header, image, wording). After analyzing the results of your test, you need to decide which version has performed best according to the goal you wanted to reach (e.g., increasing the number of clicks, the number of pages viewed, decreasing the bounce rate). You can then apply these changes directly to your website.
👉 Learn how to configure a .
A Multipage Test consists of modifying one element on several pages that don’t share the same layout (e.g. homepage, product pages, and basket page), and measuring if the new user journey variation(s) will be more or less performant than the original.
👉 Learn how to configure a .
Multivariate tests enable you to test combinations of changes simultaneously. You can change several elements on a page simultaneously and identify which of the possible combinations performs best. Unlike an A/B test, which involves testing each hypothesis in a different test, a multivariate test allows you to run hypotheses at the same time and to find the best combination of all. The purpose of multivariate tests is to measure the interactive effects between several supposedly independent elements (e.g. page title and visual illustration).
👉 Learn how to configure a .
A Patch consists of modifying one or several elements on one page (for example, your homepage, basket page, etc.) or several pages that share the same layout (all your product pages or all your results pages, etc.). Patching your website means changing a piece of code to correct an error or to push out an important piece of content or information as soon as possible.
A Multipage Patch consists of modifying one or several elements on different pages (for example, your homepage, basket page, etc.) or several pages that share a different layout (all your product pages and all your results pages, etc.).
A Split Test consists of redirecting traffic from one or several pages of your website to new versions of these pages that you want to test. Visitor activity on the new pages is measured to evaluate whether they are more or less effective than the original versions of these pages. This type of campaign is similar to a classic A/B test but instead of creating a new variation using AB Tasty’s visual or code editor, the new pages need to be developed on the client side and hosted on your own servers.
Personalization is an activity that consists of pushing a specific and relevant message, content, or experience to a specific segment of visitors at the right moment of their user journey on your website.
AB Tasty offers several types of personalization campaigns to address your needs: number and type of pages to personalize, number of alternative experiences for different segments, necessity to prioritize certain messages regarding other ones. The aim of these types of campaigns is mainly to get more conversions on your website, to increase the engagement of your visitors and to enable them to have a powerful, pleasing and long-term experience on your website.
There are 3 types of personalization campaigns available in AB Tasty, that you can configure depending on your target(s) and appropriate page(s).
This type of personalization is relevant if:
You want to display a message to a unique segment E.g., Visitors who have bought a winter coat in the past two months.
You want to display a message on one page only (or the same types of pages) E.g., Displaying a coupon code in a popin on your homepage only.
This type of personalization is relevant if:
You want to display a message to a unique segment E.g., Visitors who have bought a winter coat in the past two months.
You want to display a message on several pages (or several types of pages) E.g., A coupon code that will be displayed as a popin on your homepage, as a small banner on your product pages and as a large banner on the cart page.
This type of personalization is relevant if:
You want to display several distinct messages for several distinct segments E.g., Visitors who have bought a winter coat in the past two months, visitors who have bought at least once during the past two months and visitors who haven’t bought anything during the past two months.
You want to display a message on one page only (or the same types of pages) E.g., Displaying a coupon code in a popin on your homepage only.
👉 Learn how to configure a .
👉 Learn how to configure a .
👉 Learn how to configure a .
You can thus display a unique personalized message for a specific segment on a specific page only (or the same type of pages). 👉 Learn how to configure a .
You can thus display several complementary messages for a specific segment on a user journey on your website. 👉 Learn how to configure a .
With this advanced type of campaign, you can manage a commercial operation or a global communication by ensuring that a visitor to your website only sees the message they are eligible for (the experience for which they are targeted) or the message which has the highest priority, in the case of overlap, that is to say when a visitor matches more than one target at a time. Thus, it also enables you to display several distinct messages for dedicated segments, and to establish a priority order so that a visitor who matches more than one target and is eligible for more than one message doesn’t see both but only the more relevant one (with the highest priority). 👉 Learn how to configure a .