[FE&R] Send AB Tasty events to GA4

Introduction

The AB Tasty > GA4 Push Connector enables you to automatically send server-side experiment data from AB Tasty’s Feature Experimentation platform to Google Analytics 4 (GA4). This integration allows you to analyse how specific feature flags and variations impact your key metrics directly within GA4, without requiring client-side tracking.

Once configured, the connector pushes campaign and variation identifiers as custom events in GA4 whenever a decision is made for a visitor. This ensures consistent experiment tracking across both platforms, enabling more unified reporting and deeper behavioural insights.

How-to

1

on Google Analytics: Create Custom Events on GA4

• Go to Admin → Data Display → Custom definitions

• Create a custom dimension for:

2

on Google Analytics: Generate an API Key

• Go to Admin → Data streams → Measurement Protocol API secrets

• Generate an API key

3

On AB Tasty: Create a GA4 Connector

• Go to the Integration Hub > Feature Experimentation

• Create a GA4 push instance

• Enter API secret and measurement ID

Decision API must be called with this visitorID; otherwise, the hit won’t be sent to the third party

Visitor ID Requirement

gtag('set', { 'user_id': '12345' });

Or retrieve client ID:

gtag('get', 'G-XXXXXXX', 'client_id', (clientId) => { console.log('Client ID:', clientId); });