[FE&R] Send AB Tasty Event to Mixpanel

Introduction

The AB Tasty > Mixpanel Connector allows you to automatically send server-side experiment data from AB Tasty’s Feature Experimentation platform to Mixpanel. This integration enables you to analyse how specific feature flags and variations impact your product metrics directly within Mixpanel, providing consistent, event-based tracking without requiring client-side scripts.

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1

Configuration on the Mixpanel Dashboard

• Access your Mixpanel project dashboard.

• (If you don’t have access yet) Request access from your Mixpanel admin.

• Go to Project Settings.

• Copy the Project Token (do not use the API secret).

2

Create the Mixpanel Connector in AB Tasty

• Access your Mixpanel project dashboard.

• (If you don’t have access yet) request access from your Mixpanel admin.

• Go to Project Settings.

• Copy the Project Token (do not use the API secret).

3

Visitor ID Requirement

Mixpanel requires a known visitor ID (distinct_id) to link events to the right user.

Preferred option: Identify users before sending hits using:

mixpanel.identify('VISITOR_ID');

Alternatively, retrieve the existing ID via:

mixpanel.get_distinct_id();

The AB Tasty Decision API must be called using this visitor ID; otherwise, the event will not be sent to Mixpanel.