Klaviyo

Sending AB Tasty campaign data to Klaviyo

What this integration does

When AB Tasty assigns a visitor to a campaign and variation, the integration updates two fields on the user’s Klaviyo profile — only if the user is identified in Klaviyo:

• abtasty_campaign → the campaign name (and ID)
• abtasty_variation → the variation label (e.g., A, B, Control) and ID

That’s it. We don’t create lists, segments, or events for this push.

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Requirements

• Your site loads the Klaviyo onsite script and identifies users after signup/login.
• AB Tasty tag is loaded on your website
• Access to AB Tasty → Settings → Integrations.

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Turn it on (AB Tasty)

1. Go to Settings → Integrations → Klaviyo
2. Click Create Connector
3. Give your connector a name
4. To finalise, click Create

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Check it works (Klaviyo)

1. Launch a small AB Tasty test with two variations.
2. Visit the page as a known user (ensure your site calls Klaviyo identify).
3. In Klaviyo → Profiles, open your test profile under Profile properties. You should see:

   • abtasty_campaign = [campaignID] Your Campaign Name
   • abtasty_variation = [VariationID]Variation Name

If nothing appears, confirm the user is identified, the integration is enabled, and scripts load in the right order.

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Use it in Klaviyo

Segment by exposure

• Properties about someone → abtasty_campaign equals HP Hero Test
• AND abtasty_variation equals B

Branch a flow

• Conditional Split → abtasty_variation equals A → send version A content, otherwise version B.

Create a report based on AB tasty variation & campaigns

• Get the profile exposed to your several AB tasty campaigns