Matomo

Matomo is an open source web analytics application that gives you full control over your data. It collects data from websites and apps, enabling you to visualize metrics and extract insights.

The Matomo push integration sends AB Tasty campaign data to Matomo.

How campaign data is sent

AB Tasty campaign data is sent as an event with the following properties:

• The event category is abtasty

• The event action contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name

• The event name contains the Variation ID and Variation Name formatted as [variation_id] variation_name

The event is sent using the _paq('trackEvent') method.

How to set up the integration

1. Access Integrations > Integration Hub.

2. Search for and select Matomo.

3. Click Setup connector.

4. Give a name to your connector so you can easily retrieve it.

5. [Optional] Check the box to automatically add the connector to your future campaigns.

6. Click Save and create connector.

If the box is checked: the connector will be automatically added to the Advanced step of future campaigns. Existing campaigns are not affected.

If the box is unchecked (default): The connector must be manually selected in the Advanced options step of each campaign. See the Advanced Options Step for more details.

You can change this setting anytime by editing the connector configuration in the Integration hub.

You must update the AB Tasty tag to make your changes live.