Mixpanel

Mixpanel is a mobile and web analytics platform, which supports businesses in studying consumer behavior. You can find their getting started guide here and the official partnership page here.

How to Set up the Integration

1. Access Integrations > Integration Hub.

2. Search for and select Mixpanel.

3. Click Setup connector.

4. [Optional] Check the box to automatically add the connector to your future campaigns.

5. Click Save and create connector.

If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.

If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is can be found in the Advanced Options Step article.

You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).

Heads up ⚡ You must update the AB Tasty tag to make your changes live.

Integration check

Good to Know 💡 This integration relies on the presence of the Mixpanel SDK in the webpage's global scope. You can make sure this is the case by running window.mixpanel in your developer tool console. If it isn’t undefined, the integration can work.

To test this integration, please open Mixpanel Live View interface in the Data Management menu.

Browse any page of your website on which an AB Tasty campaign is running. You will soon appear in the list of events. If the integration is working, you’ll see an Event that contains an AB Tasty property. This property’s value contains the AB Tasty campaign and variation’s ID.

Mixpanel & AB tasty

Once you have data flowing from AB Tasty to Mixpanel, you can filter your Mixpanel reports on AB Tasty campaigns and variations.\