# Setting up  Google Analytics 4 integration with AB Tasty

Google Analytics is a service that helps you measure traffic and engagement across your websites and apps. Google Analytics 4 (GA4) is the latest version of the platform.

AB Tasty Google Analytics 4 integration lets you send AB Tasty campaign data directly to your GA4 dashboard. AB Tasty campaign data is pushed to GA4 as an event with the following parameters:

* **Event name**: `abtasty`
* **Event parameter `abtasty_campaign`**: contains the campaign ID and name, formatted as `[campaign_id] campaign_name`
* **Event parameter `abtasty_variation`**: contains the variation ID and name, formatted as `[variation_id] variation_name`

## Prerequisites

* An AB Tasty account
* A GA4 account

## Setting up Google Analytics 4 integration

{% stepper %}
{% step %}

### Retrieve your GA4 Measurement ID

The **Measurement ID** is the unique identifier of your GA4 data stream (format: `G-XXXXXXX`).

To find it:

1. In Google Analytics, go to **Admin > Property > Data Streams > Web**.
2. Select your data stream.
3. Copy the Measurement ID from the top right. More info [here](https://support.google.com/analytics/answer/9539598)
   {% endstep %}

{% step %}

### Configure the integration in AB Tasty

1. In AB Tasty, go to **Integrations > Integration Hub**.
2. Under **PUSH**, select **Google Analytics 4** and click **Create**.
3. Name your connector (to identify it easily).
4. Enter your **Measurement ID** and click **Connect**.
5. *(Optional)* Enter your **API secret** if you use Measurement Protocol. [More info here](/integrations/push-integrations/setting-up-google-analytics-4-integration-with-ab-tasty/how-to-configure-ga4-measurement-protocol.md).
6. *(Optional)* Enter your **Property ID** for automatic audience creation. [More info here](/integrations/push-integrations/setting-up-google-analytics-4-integration-with-ab-tasty/enabling-automatic-audience-creation-for-g4a.md).
7. *(Optional)* Check the box to add this connector automatically to all future campaigns.
8. Click **Save**.
9. Update your AB Tasty tag to make changes live.

{% hint style="info" %}
 If you checked the auto-apply option, the connector will appear in the **Advanced** step of all future campaigns. It won’t apply retroactively to existing campaigns. You can always add it manually per campaign in **Advanced options**.
{% endhint %}
{% endstep %}

{% step %}

### GA4 custom dimension setup <a href="#h_01hdh9g2x27mjsxr5y8nepe6ht" id="h_01hdh9g2x27mjsxr5y8nepe6ht"></a>

To access AB Tasty event parameters in GA4 reports, create custom dimensions for `abtasty_campaign` and `abtasty_variation`.

1. In GA4, go to **Admin > Property > Custom definitions**.
2. Under **Custom dimensions**, click **Create custom dimension**.
3. Fill in:
   * **Dimension name**: unique name (use underscores/spaces, not hyphens).
   * **Scope**: select the desired scope.
   * **Description**: meaningful description.
   * **Event parameter/User property**: choose the data source.
4. Click **Save**.

<img src="/files/2SMoEETyju0Y2tvfGA6U" alt="" width="375">
{% endstep %}

{% step %}

### Check integration <a href="#h_01gnf071qndevpfdnwpsmxebvs" id="h_01gnf071qndevpfdnwpsmxebvs"></a>

#### **Using browser console**

1. Join a campaign where the GA4 integration is enabled.
2. Open your browser console > **Network tab**.
3. Search for your GA4 **Measurement ID**.
4. Check payloads containing the event `abtasty` and its parameters. If you see them, the integration is working.

<figure><img src="/files/c78q5P6y45kGasPnG192" alt="" width="563"><figcaption></figcaption></figure>

#### In GA4 dashboard

* **Real-time report** : shows currently received AB Tasty events.
* **Events report** : shows processed events after collection.

<figure><img src="/files/hmcRurlrGbzQ4nSU63mA" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## Learn more <a href="#h_01jcr1t2hpmac64rape6qv3cmq" id="h_01jcr1t2hpmac64rape6qv3cmq"></a>

Check out the following videos and articles to learn more on how to integrate GA4 with AB Tasty:

* [New user (how to create with your measurementID)](https://www.veed.io/view/fr-FR/4defaecb-97c2-4f76-89a8-de4cdec6bf5f)
* [Current User (only how to integrate EmotionAI Audience)](https://www.veed.io/view/fr-FR/3757547c-a069-40ac-9f26-4f4517e4c09f)
* [How to enable EmotionsAI audience for GA4](/integrations/push-integrations/setting-up-google-analytics-4-integration-with-ab-tasty/how-to-enable-emotionsai-audience-for-ga4.md)
* [Enabling automatic audience creation for G4A](/integrations/push-integrations/setting-up-google-analytics-4-integration-with-ab-tasty/enabling-automatic-audience-creation-for-g4a.md)
* [How to configure GA4 Measurement Protocol](/integrations/push-integrations/setting-up-google-analytics-4-integration-with-ab-tasty/how-to-configure-ga4-measurement-protocol.md)


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