[FE&R] Send AB Tasty event to Tealium

Introduction

The AB Tasty > Tealium Server-Side Connector lets you automatically send experiment data from AB Tasty’s Feature Experimentation platform to Tealium EventStream or AudienceStream. This integration enables you to analyse the impact of specific feature flags and variations on your key metrics directly within Tealium’s ecosystem — without relying on client-side tracking.

Once set up, the connector transmits campaign and variation identifiers as custom events or attributes whenever a decision is made for a visitor. This ensures consistent server-side tracking across both platforms, allowing for unified reporting and more accurate behavioural insights.

How-to

1. On Tealium

1. Define a Flagship Event

• In the left menu, go to Event Specifications (under Event Data).

• Click + Add Event Specification.

• Fill in the form:

  • Event Name: flagship

  • Description: Something like Triggered when AB Tasty delivers a feature decision.

• Save the specification.

You now have an empty event definition called flagship that will structure incoming data.

2. Add Event Attributes

• Still under Event Data, open Attributes → Event Attributes.

• Click + Add Attribute twice to create:

  • flagship_campaign → String

  • flagship_variation → String

These attributes tell Tealium what data to expect and how to type it.

2. On AB Tasty

Visitor ID Requirement

• Connector must be created

• Visitor ID must be known by Tealium

• Retrieve the visitor ID via: utag.v_id

Decision API must be called with this visitorID, otherwise, the hit won’t be sent into the third party

FAQ

Why include the visitor ID? Tealium needs a known tealium_visitor_id to link the event to a visitor profile. Without it, the hit won’t appear in Live Events or trigger connectors.

How to get it? Retrieve it from utag.v_id on the Tealium client and include it when calling the AB Tasty Decision API.

What if I skip it? The event won’t be processed or visible in Tealium.

How to check the hit? Go to EventStream → Live Events to confirm your flagship event was received.