Setting up Imagino integration with AB Tasty

The Imagino integration allows you to import audiences created in Imagino CDP and use them for targeting in AB Tasty campaigns. API credentials from AB Tasty are configured in Imagino to upload segments, activate the Imagino connector, and make imported audiences accessible in the AB Tasty Segment Builder.

Requirements

• An AB Tasty account with administrator rights

• An Imagino CDP account

Setting up Imagino integration

1

Generate API Credentials in AB Tasty

1. In AB Tasty, navigate to Integrations > Public API.

2. Create new credentials:

   • Add a description

   • Select the role Send and get third-party segments

   • Click Generate

3. Save the Client ID, Client Secret, and your Account Identifier (available in Implementation > Generic Tag).

4. Enter these values into your Imagino account.

2

Upload Segments from Imagino (if not done already)

1. Go to Campaign → Activation → Create an Activation.

2. Select Segment Export → select the AB Tasty connection.

3. Click on Segmentation and select a segmentation.

4. Click Configuration.

5. In Segment Composition, specify the expiration duration of your segment.

By default, Imagino segments expire after 1 day. Adjust this setting if your campaign runs longer.

6. Select a User Identifier and the segment value.

7. Click Create Activation.

8. In the Overview, click on Edit Schedule.

9. Configure your schedule and click Confirm.

10. In the Overview, click Start Schedule. If needed, you can start your activation immediately by clicking Execute Now.

3

Activate the Imagino Connector in AB Tasty

1. Open the Integration Hub in AB Tasty.

2. Select Imagino from the list of available connectors.

3. Click Create and configure:

   • Connector name

   • (Optional) Advanced storage options for reuse across campaigns

4. Save the connector.

4

Use Imported Audiences

1. Go to AB Tasty Segment Library

2. Click on Create Segment

3. On the 3rd-party audience menu, Imagino audiences will be accessible for your segment creation