AB Tasty integration with Shopify

To support users hosting their commercial websites on Shopify, AB Tasty offers two integration methods:

1. Shopify App aka Web Pixel (Recommended)

AB Tasty provides a native app available on the Shopify Marketplace, offering a seamless integration experience.

Key Benefits:

• Automated Tag Installation

• All standard Event Tracking

• Transaction Data Retrieval

• Checkout on Subdomains fully supported

• Synchronous or asynchronous tag loading

• Multi-environment Compatibility (Web experimentation & FE&R, Reco&Merch API)

Available for All Shopify Plan : Premium / Plus

When to Use This Method:

• You want to follow Shopify transactional events during the campaign.

• You want to retrieve extended transactional data such as payment info & Cart events

• You don’t want to install AB Tasty Tag on Shopify

• You are using a subdomain for checkout

To know how to use our app, please read How to implement Shopify application article.

To learn more about the functionalities, please read Understanding Shopify App features.

2. Custom Application aka Custom Pixel

For users with non-native Shopify setups, a custom integration may be more suitable.

When to Use This Method:

• You have a non-standard Shopify implementation.

• You can manage the AB Tasty tag injection manually.

• You only need to retrieve transaction data on a checkout domain or subdomain.

To know how to configure a Custom Pixel in Shopify, please check How to set-up Shopify Custom pixel article.