How to create a campaign

AB Tasty enables you to create several types of campaign according to the hypothesis you want to test:

Tests/ Experimentations:

• A/A test

• A/B test

• Multipage test

• Multivariate test

• Patch

• Multipage patch

Personalizations:

• Simple personalization

• Multipage personalization

• Multiexperience personalization

You can create a campaign from different locations of the platform.

With the Create Button of the campaign list

The main way to create a campaign is from the campaign list page:

1. Go to the Web Experimentation or Personalization page.

2. Hover over the Create button.

3. Click on the type of campaign you want to create: You will be redirected to the Main information step.

To create a Split Test, you must create an A/B test and activate the redirection option in the visual editor.

If you're not sure which type of campaign to choose, you can use our Virtual Assistant Ally.

From a library element (widget, segment or trigger)

From a widget

You can create a campaign from a specific widget. In this case, the chosen widget will be added by default in the editor. To do so, apply the following steps:

1. Go to Library > Widgets.

2. Select the widget from which you want to create a campaign and click Use.

3. Select the campaign type and enter a name and URL.

4. Click Go to the editor: The URL of the page you specified will display in the visual editor with the widget already added and ready to be configured.

You can also create a campaign from a widget preset (Presets tab) or from a custom widget (Your widgets tab) by following the same procedure.

From a segment or trigger

You can create a campaign from a specific segment (or trigger). In this case, the segment (or trigger) will be automatically selected in the who section (or how section) of the Targeting step of your campaign. To do so, apply the following step:

1. Go to Library > Segments (or Triggers).

2. Select the segment/trigger from which you want to create a campaign and click the + icon at the end of the line.

3. Select the type of campaign: personalization or test.

4. From the Main information page, select the campaign type and enter a name and URL.
5. Click Save: Your segment/trigger is already added to the targeting step.

With the Chrome extension

AB Tasty has released a Chrome extension to create a campaign directly from your website page.

To download the Chrome extension, please follow this link.

For more information about the AB Tasty Chrome extension, please visit our specific section about the Chrome extension in the visual editor guide.

This option is useful for loading logged pages.

With the Duplicate option

If you want to duplicate an existing campaign and create a new one (and potentially modify some elements of the original test setup), you can use the Duplicate option in the campaign list.

1. Click on the three dots on the right side of the campaign line you want to duplicate.

2. Click on the first option: Duplicate. The duplication modal opens. From here, you can:

   • Modify the account where you want to create your new campaign.

   • Modify the name of your new campaign (otherwise the name will be the same with (duplicate) added at the end).

For more information about duplication and transformation use cases, please refer to this article.