Source & source type criterion

Source and Source type criteria are triggering criteria that enables defining a segment.

To learn how to create a segment, please refer to this article.

📖 Definition

Source and Source type criteria enable you to trigger your campaign depending on the visitor origin.

• The Source criterion is based on the source of the visit. That is to say the exact website visitors come from.

• The Source type criterion is based on source type of the visit. It can be an organic, a referral or direct visit.

⚙️ Configuration

Source type

The Source type criterion enables you to trigger your campaign when visitors are coming to your website from a specific source type:

Source type	Definition
Organic	Visitors coming from the links provided by search engines recognized by Google (Google, Bing, Yahoo, etc.).
Referral	Visitors coming from another website (except for Social media).
Direct	Visitors who directly entered your website's URL in their browser to access the page(s) targeted.

To include two source types, you can directly exclude the third one. For instance, if you want to trigger your campaign when visitors are coming from a referral or an organic source, you need to exclude the direct source type. On the contrary, if you want to exclude two source types, you need to include the third one.

Source

The Source criterion enables you to trigger your campaign when visitors are coming to your website from a specific source determined by the referrer of the page.

Type document.referrer in the console to find it:

For instance, if you want to trigger your campaign when visitors are coming from Facebook, select contains > Facebook.

💡 Use case

You can choose to trigger your campaign only when visitors are coming from Instagram in order to display a specific message to your Instagram followers and promote a specific game. To do so, select the Source criterion and select contains > Instagram. People coming from other sources (Facebook, direct access, organic, etc.) won’t be included in the targeting and thus won’t see the contest.

🔎 How does it work?

We store the information and collect it from the browser. When a session is initiated, we store what is called the “referrer” page URL, communicated by the visitor's browser, inside the “ABTastySession” cookie. This information is collected only if one active campaign is using the “source type” trigger.

The different source types are defined as follows:

• Direct: if there is no referrer URL at all

• Organic: if there is any search engine reference inside the URL

• Referral: if any of the first two conditions are fulfilled

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