Commander Act

Commander Act (former Tag Commander) is a Customer Data Platform (CDP) that facilitates the collection, organization, and utilization of data from various sources such as websites, mobile applications, and CRM systems. It enables the creation of customer segments, data activation for targeted marketing campaigns, as well as analysis and reporting for better understanding of customer behavior. With a focus on security and compliance, Tag Commander helps businesses enhance customer experience and optimize their marketing strategies. The Tag Commander integration allows you to target the segments created in Tag Commander with AB Tasty

Good to Know 💡- Commander Act Segments

Segments are groups of users defined by a particular set of criteria, like a shared property or sequence of events.

For further information on how to use segments, please refer to the Commander Act documentation

Integration

Retrieving a Token provided by Commander Act

You need to get in touch with Commander Act support in order to import the audiences that you created within the Commander Act interface.

Please send an email into : [e-mail]

Enabling the Integration on AB Tasty

To enable the Integration on AB Tasty, follow the steps below:

1. Access Integrations > Integration Hub > Pull.

2. Search for and select Commander Act.

3. Click Setup connector.

1. Give a name to your connector so you can easily retrieve it.

2. SiteId: this siteId is your Tag Commander ID. You can find it either on the Commander Act application or inside the URL (this field is mandatory).

3. Token: this Token should be provided by the Tag Commander support (this field is mandatory).

The Commander Act integration allows you to receive the segments collected in Commander Act and to use them to create segments within AB Tasty. Setting up the Commander Act integration process is a process taking place on both interfaces.

Enabling the Integration on Commander Act

Adding an external variable

1. Go to the Commander Act interface

2. Add an external variable. Please follow this documentation.

   1. Name : tc_data_segmentID

   2. Category : uncategorized

   3. Type: Alphanumeric & special chars

Adding the Retrieve SegmentID V3 Commander Act

You must activate the “Retrieve SegmentID V3 tag” inside your Commander Act Interface. Please follow this documentation. This step is also mandatory. Indeed, without this activation, AB tasty is not able to import the segments from Commander Act.

Configuration

Using and Retrieving Your Commander Act Segments

Once you have activated and configured an integration, you can retrieve Commander Act Segments in the segment builder (available when you create a new segment).

Audiences generated by your integrations can all be found under the criteria group EXTERNAL DATA. You can drag and drop the corresponding item to use for each integration. For global information on how to build a targeting segment, please refer to how to create a segment.

Good to Know 💡- Audience availability in the Segment Builder To be available in the segment builder, an audience must not be empty, meaning that we have to identify at least one user belonging to this audience.

Once a user is identified, the audience will appear in the segment builder.