Creating and managing Saved Pages

A Saved Page is a specific URL or group of URLs aiming at defining the structure/ key pages of your website. This will enable you to follow properly your optimization roadmap per type of pages.

For example, for an e-commerce website, you may save Pages you often target in your campaigns such as the Homepage, Product pages, Category pages, Basket page, and so on.

Once created, a Saved Page can be used in the Where section of the Targeting step to specify on which page(s) your campaign will be applied.

You'll find the Saved pages in the Library section of the main navigation.

Creating Saved Pages

You can create Saved Pages from the Saved Pages library page by clicking the Create saved Page button: the Page Builder is displayed to start building a new Page from scratch.

You must enter a name for your Saved Page and configure your URL(s) using the available 8 operators (is, is exactly, contains, is regular expression, is not, is not exactly, does not contain, is not regular expression).

A Saved Page must include at least one URL(s) rule and can exclude one or several URL(s) rules.

For more information about how To create a Saved Page, please refer to the following article.

Managing Saved Pages

Information

In the list, you will find the following information about each saved page:

• The saved Page name: Each Page needs to have a declared name when it is created.

• Last update: The date of the last update made to that Saved Page, which is used to rank the Saved Page in the list.

• Status: If a Saved Page is used inside the targeting configuration of a live campaign, you will have a dedicated label that highlights the number of campaigns using the Saved Page. If the status is INACTIVE, the Saved Page can still be used in a paused campaign.

Actions

You can edit, duplicate or delete, archive an existing Saved Page from the list or from the dropdown menu of the Targeting step of your campaign. These options are accessible by clicking on the three dots on the Saved Page you want to manage:

• To edit an existing Saved Page, click Edit to open the Page builder, which is the interface to configure your Saved Page. You can then modify the name of your Page or its configuration. Click Save at the bottom right of your screen to record your changes.

• To delete an existing Saved Page, you can click Delete. A confirmation pop-in will ask you to confirm that you want to delete the selected Page. Click Delete to confirm or Cancel to return to the previous screen.

• To duplicate an existing Saved Page, click the duplicate icon. The selected Page will be duplicated and appear just under the selected one in your dropdown list. You can now edit the new Saved Page and change its name and configuration.

You can’t delete a Saved Page that is already being used in a live campaign or is live in a QA campaign. You need to pause the campaigns that use this Saved Page to be able to delete the Saved Page from your account.

Using Saved Pages

There are several areas where you can use Saved Pages:

• In a campaign targeting, to declare where your campaign must be displayed
• In certain segment or trigger criteria, such as "Page interest", each time you need to declare URL patterns

When "Saved Pages" is proposed, you'll have the choice between:

• including saved pages with the operator "is saved page"

• excluding saved pages with the operator "is not saved page"

Then you'll need to select the desired saved page. On hover of each saved page, you'll find the details of the saved page set-up on a black tooltip, and the possibility to re-open the Page builder if you need to edit it, by clicking on the pen on the right.

Use cases

Depending on your industry, your website may have a classic architecture. These are the most common pages used to create page templates with the Page Builder, which helps determine roadmaps and configure campaigns:

💼 Industry	📄 Pages
E-commerce	Homepage Category pages (e.g.: Man, Woman, Home,...) Subcategory pages (e.g.: Trousers, Dresses,...) Product pages Specific product pages (e.g.: only Dresses) Basket page Delivery page Payment information page Full funnel (Basket+delivery+Payment) Checkout page Personal account page Q&A page
Media	Homepage Article categories page Articles Specific articles (e.g.: culture news) Subscription page Funnel Checkout page
Banking-Assurance-Lead	Homepage Category pages (e.g.: Mortgage loans page) Product pages (e.g.: savings account product page) Funnels of subscription (e.g.: quotation, subscription) Simulation pages (e.g: credit calculation)

For example, let’s say the product pages of your website have the following construction: www.mywebsite.com/product/123456 (ID of the product made up of 6 digits).

The ‘product’ character string is common to all product pages but the ID is specific to each product.

You can configure the Page as follows: Contains > product

Using the ‘contains’ operator enables you to include all URLs that have the ‘product’ string, no matter which string follows it.

You may also want to exclude a unique URL containing the ‘product’ string but which is not a product page.

For example, to exclude the “Product Guarantee” page whose URL contains the string ‘product’, select “is not” from the conditions dropdown list and enter the corresponding URL.