Data Explorer - List of Metrics and Dimensions
The Data Explorer enables you to filter your request using Metrics and Dimensions.
Metrics
Here is the list of all Metrics available:
Metric name
Description
General (common)
Visitors count
Number of unique visitors
New visitors count
Number of unique new visitors
Revisit rate
Proportion of returning visitors versus all visitors
Revisits count
Number of returning visitors
Bounce rate
Proportion of bounces versus total sessions count
Bounces count
Number of bounces
Session (common)
Sessions count
Number of sessions count
New sessions count
Number of first-time sessions
New sessions percentage
Proportion of first-time sessions versus all sessions
Average sessions count per user
Mean number of sessions per unique visitor
Average session duration
Mean time spent per session
Total sessions duration
Total time spent across all sessions
Hit (common)
Hits count
Total number of hits received
Hit > Pageview tracker
Pageviews count
Total number of page loads
Pageview visitors count
Number of unique visitors that triggered a pageview
Average pageviews per user
Mean number of pageviews per visitor
Average pageviews per session
Mean number of pageviews per session
Pageview user conversion rate
Proportion of users who viewed at least one page. By filtering this metric on a specific pageview property, you can get a pageview ratio on your whole user base.
Pageview session conversion rate
Proportion of sessions with at least one pageview. By filtering this metric on a specific pageview property, you can get a pageview ratio on your sessions.
Pageview hostnames list
Collection of hostnames where pages were viewed
Hit > Action tracker (Event)
Action tracker events count
Total number of hits received via an action tracker
Unique action tracker events count
Number of unique hits received via an action tracker
Action user conversion rate
Proportion of users with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your users.
Action session conversion rate
Proportion of sessions with at least one hit from an action tracker. By filtering this metric on a specific action tracker property, you can get an action tracker ratio on your sessions.
Hit > Transaction tracker
Transactions count
Total number of completed transactions
Unique transactions count
Number of unique transactions
Average product price
Mean product price per transaction
Average product quantity
Mean product quantity per transaction
Average revenue per user
Mean revenue generated per visitor
Average revenue per transaction
Mean revenue generated per transaction
Transaction shipping total
Total shipping costs
Transaction tax total
Total tax amount
Transaction revenue total
Total revenue from all transactions
Transaction revenues list
Collection of all transaction revenues
Transaction rate per user
Proportion of transactions versus visitors count
Transaction user conversion rate
Proportion of users who completed at least one transaction
Transaction session conversion rate
Proportion of sessions with a transaction
Hit > Item
Total items revenue
Total revenue from all items
Average item revenue per purchase
Mean revenue per item purchased
Purchased item count
Total number of items purchased
Unique purchased item count
Number of unique items purchased. This metric counts how many different product types were purchased across transactions, regardless of the quantity of each item in those transactions. Example: - Transaction A: 3 spoons, 3 forks - Transaction B: 3 spoons, 3 forks Without any dimension, the result would be 4 because: - Transaction A: 2 different product types - Transaction B: 2 different product types Total = 2 + 2 = 4
Average item count per purchase
Mean number of items per purchase
Hit > NPS
NPS answers count
Total number of NPS survey responses
NPS average score
Mean NPS score
Hit > Screenview
Screenview count
Total number of screen views
Screenview visitor count
Number of unique screen views
Screenview user conversion rate
Proportion of users who viewed at least one screen
Screenview session conversion rate
Proportion of sessions with at least one screen view
User information (Common)
Cities list
Collection of visitor cities
Regions list
Collection of visitor regions
Countries list
Collection of visitor countries
General advanced (Common)
Variation statistics
Statistical data about test variations. It's a list showing how many times each variation appeared in the campaign's history, formatted as: <variation_id_1>, <number_of_appearances_1>, <variation_id_2>, <number_of_appearances_2>, ...
Last processed session time
Timestamp of most recent processed session
Dimensions
Here is the list of all Dimensions available:
Dimension name
Description
General (common)
Campaign Id
Unique id of a campaign. A single hit can be related to multiple campaigns at the same time. For the "Campaign Id" dimension, each campaign id seen by the user since the beginning of the session when they triggered the hit will be returned.
Variation Id
Unique id of a campaign variation. A single hit can be related to multiple campaign variations at the same time as multiple campaigns can be related to a same hit. For the "Variation Id" dimension, each campaign variation id seen by the user since the beginning of the session when they triggered the hit will be returned.
Country (Iso Code)
The country of the user based on network geolocation.
Is new visitor
Boolean indicating if the user is a new visitor or not.
Period (common)
Year
The year in YYYY format
Month
The month in MM format (between 1 and 12)
Week
The week in ww format (between 0 and 53)
Date (per day)
The day date in YYYY-MM-DD format
Hour
The hour in unix seconds
Device information (common)
Device Category
The device category between 3 categories : Mobile Phone, Desktop & Tablet
Browser
The browser name in lowercase
Browser Version
The browser version number. It should be combined with "Browser" dimension to return comprehensive data combining browser name and version.
Operating System
The OS (operating system) of the user, can be Windows, MacOS, Linux, Android...
Hit (common)
Hit Id
Unique identifier of a hit.
Hit timestamp
Exact time when the hit occurred in unix timestamp format
Hit type
The type of hit (pageview, action tracker event, transaction, etc.)
Hit Is first in session
Boolean indicating if this is the first hit of a session
Hit Reference campaign Id
Campaign Id explicitely associated with the hit. You should use the dimension "Hit Reference campaign Id" if you only want hits that are exclusive to a specific campaign id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign).
Hit Reference campaign Id with fallback
Campaign Id explicitely associated with the hit fallbacked by regular "Campaign Id" dimension if missing. You should use the dimension "Hit Reference campaign Id with fallback" if you want the strictness of "Hit Reference campaign Id" while providing a fallback for non exlcusive trackers based on the flexibility of "Campaign Id" dimension.
Hit Reference variation Id
Campaign variation Id explicitely associated with the hit. You should use the dimension "Hit Reference variation Id" if you only want hits that are exclusive to a specific campaign variation id (ex: NPS hits, widget tracker hits, action tracker only available for a single campaign).
Hit > Pageview tracker
Page URL
Complete URL of the page where the pageview hit occurred.
Page Title
Title of the page as defined in the HTML <title> tag
Page Path
URL path component excluding domain and query parameters
Page Path Level1
First level of the URL path hierarchy
Page Path Level2
Second level of the URL path hierarchy
Page Path Level3
Third level of the URL path hierarchy
Page Path Level4
Fourth level of the URL path hierarchy
Next Page Path
Path of the next pageview hit in the session
Hit > Action tracker (Event)
Action tracker type (ec)
Action tracker event type
Action tracker event type (ex: Click)
Action tracker name (ea)
Event Label (el)
Event Value (ev)
Hit > Transaction tracker
Transaction Currency
Currency code used for the transaction
Transaction Affiliation
Affiliation name
Transaction Coupon
Coupon code applied to the transaction
Transaction Payment method
Method of payment used
Transaction Shipping method
Method of shipping selected
Transaction Shipping cost
Shipping cost in original currency
Transaction Shipping cost (Local currency)
Shipping cost converted to local currency
Transaction Item count
Number of items in the transaction
Transaction Revenue
Total revenue in original currency
Transaction Revenue (Local currency)
Total revenue converted to local currency
Transaction Tax
Tax amount in original currency
Transaction Tax (Local currency)
Tax amount converted to local currency
Transaction Id
Unique identifier of a transaction
Hit > Item
Item Name
Name of the product/item
Item Category
Category classification of the item
Item Sku
Stock keeping unit (SKU) identifier
Item Currency
Currency code for the item price
Item Quantity
Quantity of items purchased
Item Revenue
Revenue from the item in original currency
Item Revenue (Local currency)
Revenue from the item converted to local currency
Item Transaction Id
Associated transaction unique identifier
Hit > NPS
NPS Score
Numerical score given in NPS survey
NPS Feedback
Text feedback provided with NPS response
Hit > Screenview
Screenview App Info Name
Name of the application (appInfo.name)
Screenview App Info Version
Version number of the application (appInfo.version)
Screenview App Info Id
Unique identifier for the application (appInfo.id)
Screenview Installer Id
Identifier of the app installer (appInfo.installerId)
Screenview App Name
Name of the application (appInfo.appName)
Screenview App Version
Version number of the application (appInfo.appVersion)
Screenview App Id
Unique identifier for the application (appInfo.appId)
Screenview App Installer Id
Identifier of the app installer (appInfo.appInstallerId)
Screenview Screen Name
Name of the current screen
Screenview Landing Screen Name
Name of the first screen viewed
Screenview Exit Screen Name
Name of the last screen viewed
Screenview Screen Depth
Depth of the current screen in the hierarchy
Custom (common)
Custom variable index
Index number of the custom variable
Custom variable name
Name of the custom variable
Custom variable value
Value of the custom variable
General advanced (common)
Customer Id
Unique identifier of a customer
Full Visitor Id
Unique identifier of a visitor
Session Id
Unique identifier of a session
Is Qa
Boolean indicating if the hit is from QA testing
Is Bot
Boolean indicating if the hit is from a bot
Is App
Boolean indicating if the hit is from a mobile app
Is In App Webview
Boolean indicating if the hit is from an in-app browser
Was this helpful?