Tealium

Tealium is a Customer Data Platform that enables you to track the behavior of your website users.

The Tealium integration allows you to send the AB Tasty campaign data to Tealium.

How Campaign Data Is Sent

AB Tasty campaign data are sent as a custom event with event parameters.:

• Event name is “abtasty” (tealium_event: 'abtasty')

• Event parameter abtasty_campaign contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name

• Event parameter abtasty_variation contains the Variation ID and Variation Name formatted as [variation_id] variation_name

The event is sent using the utag.link() method.

How to set up the integration

1. Access Integrations > Integration Hub.

2. Search for and select Tealium.

3. Click Setup connector.

4. Give a name to your connector so you can easily retrieve it.

5. [Optional] Check the box to automatically add the connector to your future campaigns.

6. Click Save and create connector.

If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.

If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is can be found in the Advanced Options Step article.

You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).

Heads up ⚡ You must update the AB Tasty tag to make your changes live.

Setup Event Specification in Tealium

Event specifications are used to identify and standardize the events you want to collect in your EventStream implementation.

Once a new event is collected, such as the abtasty event, it is better to set up the specifications in Tealium:

1. Go to the Tealium interface > EventStream > Event Specifications

2. Click Add an Event Specification > Add custom specifications

3. Fill the fields as follows

4. 1. Event Name: “abtasty”

   2. Add the attribute “abtasty_campaign” with a type string

   3. Add the attribute “abtasty_variation” with a type string

      

More information on Event Specifications here.

Verifying That AB Tasty Data Is Correctly Sent

Once you have set up the Tealium integration and activated it in an AB Tasty campaign you may want to verify that data is sent correctly to Tealium EventStream.

There are 2 options to do that check:

• Live Events: once a campaign is sending data to Tealium EventStream, you should be able to check the live incoming event on this interface. More information here
• Tealium Trace: this tool allows you to see if you are sending events to Tealium. The process here is to get assigned to an AB Tasty campaign and check in Trace if an event is sent to Tealium. More information here.