Tealium : Import Audiences

Tealium & AB tasty

Tealium AudienceStream is a Customer Data Platform (CDP) that enables you to qualify the users who visit a website to create audience segments.

A segment can be made up of several attributes and other triggers, such as the duration of a session on the website.

Once Tealium is integrated into the platform, AB Tasty collects the segments created in Tealium to offer advanced campaign targeting (personalization preferences).

You may then configure your segments to create custom segments in AB Tasty.

The AB Tasty tag detects and reads the localstorage of the visitor’s browser to determine whether they match the segmentation target. To do this, the tag reads the key according to the following template: tealium_va_accountname_profile.

Integration

To use Tealium AudienceStream, you need to connect the CDP to AB Tasty for our platform to be able to recover its data.

To do this, follow the steps below:

1. Access Integrations > Integration Hub > Pull.

2. Search for and select Tealium

3. Click Setup connector.

4. Give a name to your connector so you can easily retrieve it.

5. In the Account name field, enter your Tealium Audience stream account.

6. In the Profile field, enter the profile you want to connect with.

7. Click Save and create connector

Enter the account name and profile you want to use to connect to your Tealium AudienceStream account.

Configuration

Once you have activated and configured an integration, you can retrieve Segment traits in the segment builder (available when you create a new segment).

Audiences or traits generated by your integrations are all to be found under the criteria group EXTERNAL DATA. For each integration, you will have a corresponding item that you can drag and drop to use. For global information on how to build a targeting segment, please refer to how to create a segment.

For an audience to be available in the segment builder it must not be empty, meaning that we have to identify at least one user belonging to that audience. Once a user is identified, the audience will appear in the segment builder.