Google Analytics (Audience creation)
Last updated
Was this helpful?
Last updated
Was this helpful?
Google Analytics is an analytics service that enables you to measure traffic and engagement across your websites and apps. Google Analytics 4 is the latest version of Google Analytics.
The Google Analytics 4 integration allows you to send the AB Tasty campaign data to your Google Analytics property.
This integration includes deeper interaction with Google Analytics 4 allowing you to better analyze data (i.e. audience creation) whereas the other only sends events.
If you use this connector, there is no need to use the . This connector sends an abtasty event, as the does. Using both connectors within the same campaign will duplicate the events sent to Google Analytics.
This integration sends an event to Google Analytics 4 and also automatically creates audiences.
AB Tasty campaign data is sent as an event with event parameters:
Event name is “abtasty”
Event parameter abtasty_campaign contains the Campaign ID and Campaign Name formatted as [campaign_id] campaign_name
Event parameter abtasty_variation contains the Variation ID and Variation Name formatted as [variation_id] variation_name
A third event parameter which contains the Campaign ID and Variation ID formatted as ABT-campaign_id-variation_id (this parameter is used to create the GA4 audiences). If your test ID is lower than 1100190 (test launched before November 2023) , the name is Experience_Variant_ID. Otherwise, the name is exp_variant_string
Audiences in Google Analytics 4 will allow you to build custom templates to analyze the result of your campaign and compare the results of each variation.
.
AB Tasty will create one audience for each variation of your AB Tasty campaigns.
For each variation of an AB Tasty campaign, an Experience Variant ID is assigned and is sent to Google Analytics 4. This Experience Variant ID is used to create an audience that will include the users that have been assigned to each variation. This Experience Variant ID will also be exported to BigQuery if you have an active connection.
Audiences created by AB Tasty are named as follows: Campaign_name - Variation_name
At the launch of the campaign (i.e. play button), audiences corresponding to each variation are automatically created in Google Analytics 4.
During the campaign run, data is sent to Google Analytics 4 and audiences are collecting the data.
When the campaign is archived, audiences are automatically deleted on Google Analytics 4 so you don't reach the limit. The Experience Variant ID is not deleted and can be retrieved in Explore reports and BigQuery exports.
Before setting up the Google Analytics 4 (Audience creation) integration within AB Tasty, you will need to find your Google Analytics 4 Measurement ID and Property ID
The Google Analytics 4 Measurement ID is the unique identifier of the property.
Now that you have your Measurement ID and Property ID, you can set up the integration in AB Tasty:
Access Integrations > Integration Hub.
Search for and select Google Analytics 4 (Audience creation).
Click Setup connector.
Give a name to your connector so you can easily retrieve it.
Input the Measurement ID and Property ID.
Click Authorize and Create.
Fill in the Property ID and Measurement ID fields.
[Optional] Check the box to automatically add the connector to your future campaigns.
Click Save and create connector. You'll be redirected to the AB Tasty platform.
If you have checked the box, the connector will be automatically added to the Advanced step of your future campaigns. However, it is not applied retroactively to previously created campaigns.
You can also modify this behavior from the Integration hub, by editing your connector configuration (check or uncheck box).
You must update the AB Tasty tag to make your changes live.
Once you have the AB Tasty events flowing into your GA4 property, you have to set up custom dimensions for the abtasty_campaign and abtasty_variation event parameters so you can easily access them in the GA4 reports.
To create a custom dimension in GA4:
Click Admin.
In the Properties column, click Custom definitions.
In the Custom dimensions tab, click Create custom dimensions.
Complete the following information:
Dimension name: Enter a unique name for the dimension. You can't use hyphens in the name, but you can use underscores and spaces instead.
Scope: Choose a scope for the custom dimension.
Description: Enter a memorable description for the custom dimension.
Event parameter/User property: Choose the source of data.
Click Save.
Here are examples of how you can set up the custom dimension for the AB Tasty event parameters:
Once you have set up the Google Analytics 4 integration and activated it in an AB Tasty campaign, you may want to verify that data is sent correctly to your Google Analytics property.
To QA the integration, you must be affected by a campaign where the integration has been configured.
Open the console and click the Network tab
In the search bar, type in your Google Analytics 4 Measurement ID (the one you used to set up the integration). You will normally see several lines containing your Measurement ID, which corresponds to the different data that is sent to Google Analytics (not only from AB Tasty but also by the Google Analytics tag)
You can also see the AB Tasty campaign data within Google Analytics 4:
AB Tasty gives you the possibility to export the EmotionsAI audience of the visitors by the time we push the campaign hit. Thanks to this information, you will be able to segment all visitors exposed to an AB Tasty campaign.
This is currently part of an EA program. Please contact your CSM to benefit from it.
Without this activation, we are not able to send the EmotionsAI audience to GA4. For more information on how to activate EmotionsAI, please contact your CSM.
The campaign hit we send by default is included inside an event called “abtasty”. We want to send the EmotionsAI audience at the same time as this event, but it’s linked to a user.
That’s why you need to create a custom dimension as a user to retrieve this information.
Click Admin.
In the Properties column, click Custom definitions.
In the Custom dimensions tab, click Create custom dimensions.
Complete the following information: Dimension name: Enter a unique name for the dimension. You can't use hyphens in the name, but you can use underscores and spaces instead. We recommend entering “Audience Emotion AI” Scope: Choose User Description: Enter a memorable description for the custom dimension. Event parameter/User property: Please enter “audience_emotion_ai”
Click Save.
If your custom dimension is not set correctly, even if we’re sending the EmotionsAI audience, you won’t be able to retrieve it. We’re sending this information as a user property.
Please refer to the Integration check section to check whether data has been sent correctly or not. For the EmotionsAI audience specifically, information is available inside up.audience_emotion_ai
Sometimes, the EmotionsAI audience is not set before the sending of the AB Tasty campaign hit. That’s why, even if you have activated the EmotionsAI audience, the value will be empty. Indeed, when a new visitor is coming to your website, the campaign hit is sent once AB Tasty is triggered; while 30 seconds are necessary to detect to which EmotionsAI audience the visitor belongs.
Please consult these two videos that explain how to integrate GA4 with AB tasty:
When creating an AB Tasty campaign, the Google Analytics 4 (Audience creation) push connector should be setup. More information on how to link a campaign is can be found in the article.
More information on the audience workflow .
The Google Analytics 4 Measurement ID is the unique identifier of the data stream that sends data to your Google Analytics property. The Measurement ID uses the format G-XXXXXXX. To retrieve your GA Measurement ID, access the Google Analytics interface and click Admin > Property > Data Streams > Web, and choose your data stream. GA Measurement ID appears at the upper right. More info .
To retrieve your GA Property ID, access the Google Analytics interface and click Admin > Property > Property Settings. GA Property ID appears at the upper right.
You are redirected to a Google auth workflow. You need to select a Google account that has edit access to the GA4 property you want to connect to AB Tasty, then click Allow. This will allow AB Tasty to automatically create audiences in GA4.
If you left the box unchecked (default behavior), your connector won't be added automatically. You can still decide to send campaign data to your connector by selecting it from the Advanced options step of your campaign. More information on how to link a campaign is can be found in the article.
Look for the line that contains the AB Tasty event and event parameters in the payload. If you find it, it means that AB Tasty campaign data is sent to Google Analytics.
In the Real-Time report (only the events that are currently received are displayed here)
In the event report (you will need to wait for the events to be collected and processed by Google Analytics).
You must activate EmotionsAI from your AB tasty account .