Choosing the right type of campaign with Ally, our assistant
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Ally is your virtual assistant – a module that can guide you towards the right type of campaign for your needs. Ally will pose various questions about your objectives, the type of message or version you want to create, the segment you want to target, and so on. This will help you select the best campaign for your specific objectives. It is important to select the right type of campaign for the following reasons:
Reports differ according to the type of campaign, as their purpose is to meet the user’s expectations. In order to create the best campaign insights, you need to choose the right type of campaign to begin with.
Regarding campaign duplication, the AB Tasty matrix provides actions that are specific to the type of campaign you choose: for example, transforming a winning variation into a temporary patch or transforming an AB test into a multipage test. Therefore, choosing the right type of campaign beforehand will help you optimize your website over the long term.
The final screen of the Virtual Assistant displays a recommendation on the type of campaign you should create, with a definition, a tip, and a link to specific tips you can also find in this article.
Good to know 💡
From the final screen, we recommend clicking the related helper to open it in the right panel (Need help?). You can also click the Create button to open the Main Information Step of your newly created campaign. This way, it will serve as a reference during the configuration process of your campaign. The tips provided in this helper will be very useful as you configure your campaign.
Test one or more changes on your website: you need to experiment something new before deciding if you invest in the change or not. It could be small things such as color scheme, wordings, images, or somthing bigger such as your whole navigation, different blocks on a page, delivery methods etc.
Customize your visitor's experience: you want to personalize a block, a color, a page, from a tiny element to a whole experience for a specific audience, and want to monitor your metrics to be sure this action has a positive impact on your website's performance
Temporarily correct a website element: you need to fix an element asap (mis-alignment, legal information, etc.) but you don't need to monitor performance
Collect data on your website: you just need to gather data about your visitor's behaviour
Depending on the volume and complexity of the changes you wish to make, the type of campaign we propose will differ.
One change: it can be a CTA, an image or a banner for example
Several changes: a CTA, an image and a banner at the same time, because you need to check which type of combination will have the greatest impact.
An entire page: you want to change the entire layout of your page
Modifications can be made to a single page (homepage type) or to several pages or on the entire website, on a series of pages sharing the same layout and organization of elements (product pages type).
However, the most important thing to consider is whether the targeted pages have the same or a different structure, depending on the element you wish to modify or add. What counts above all is whether the element to be modified is present in the same place on the page, whether the html is strictly the same around it (e.g.: a header is often identical on all the pages of an e-commerce site, even if the layout is different). If you're planning to add a banner overlay to your site, assume that all pages have the same layout, since this won't be taken into account when adding the banner.
The audience you're targeting will have an impact on the type of campaign you choose for personalization, as some visitors to your site may belong to several audience segments at the same time (e.g. “VIP” segment and “Parisian” segment), and you may want to prioritize exposure to a particular message.