Hubspot
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You can enrich your HubSpot contact records with AB Tasty campaign data by pushing it via a custom behavioral event using the HubSpot API. This allows you to segment, personalize, and automate marketing actions based on which AB Tasty experiments or variations your visitors see.
Push the following data to HubSpot when a visitor becomes identifiable (e.g. after form submission or login):
Campaign name
Campaign ID
Variation name
Variation ID
Emotions AI segmentation (EAI) (if available on your package)
Go to Settings > Data Management>Custom Events
Click on Create event
Enter ABTASTY as the event name
Add the following event properties as String Property
3. Create 5 Properties using this naming convention (repeat the same process for each property)
abt_campaign_name (Text)
abt_campaign_id (Text)
abt_variation_name (Text)
abt_variation_id (Text)
abt_emotions_ai (Text) // If you have an Emotions AI License
Once completed, it should look like this
If you want more Linked Data. You can activate the Default event Properties
Choose Contact as a primary object
Save the Tracking ID and save the creation of your custom event. You'll need it to create our AB Tasty Connector (You can find it again on the HubSpot event details page)
Once everything is ready in HubSpot, you can set up the connector in AB Tasty:
Navigate to the Integration Hub within your AB Tasty account.
Use the search bar to find the HubSpot Card in the PUSH section.
Click on Create a Connector.
Enter a name for your new connector.
Paste the HubSpot Tracking ID you generated from the previously created event into the appropriate field.