How to create a Multi-Experience Personalization
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A Multi-Experience Personalization displays a new experience, message, or piece of content on one or several different pages (homepage, basket page, etc.), for at least 2 specific segments of visitors to your website. This type of campaign lets you prioritize the different experiences you have created:
If a visitor matches multiple segments (overlap), they will see only one experience with the highest priority (that you have put in place in the Main information step).
If a visitor matches only one segment, they will see the experience for which they have been targeted.
If a visitor does not match any of the segments, they won’t be targeted and thus won’t see the campaign.
To create a multi-experience personalization, go to Personalization, click the Create button and select Multiexperience Personalization.
First, you need to ask yourself if your campaign may include overlaps. For example, let’s say you plan to create 2 sales popins on your homepage: one to display a coupon code to your VIP visitors, one to display a coupon code for visitors who have purchased within the past month. You need to know which popin you want to display to a visitor who is both a VIP and has purchased within the past month. The most important message will get the “Priority 1”, so that visitors matching both segments (“VIP” and “Last month purchasers”) will see the Priority 1 popin only.
The Main Information page is the first step toward your new campaign.
Choose the right priority for the right message: create each experience based on a specific priority. The most important experience, that is to say the experience that will be seen first, appears at the top (priority 1).
You have two ways to create content for your campaign in AB Tasty:
Each experience must display a specific message to a specific segment. If it is clickable, always put an action tracking on the element you add in order to follow the performance of your campaign (ex: cross to close the popin, CTA in the popin etc.). Don’t forget to put action trackings on each experience (for each popin for example, with a different name: “Click cross popin VIP” and “Click cross popin NYC”).
The Code Editor enables you to declare your code (JavaScript, CSS) without having to load the Visual Editor. The Code Editor is the best solution for developers who want to save time.
Once you’ve created your Personalization, you can pre-configure your future reporting to identify easily the metrics that need to be followed as your primary goal (the one which is potentially the most impacted by your Personalization).
WHO section: this is the most important section, where you have to choose the right segment as a function of the message you have created in the editor.
WHERE section: the target page must be the same for all experiences.
HOW section: this step is optional. You can add specific session-based triggers, such as a required number of viewed pages before displaying a message, the landing page of the session and so on.
The segment and/or the trigger must be different for each experience: in our example, you can create a VIP segment for the Priority 1 experience and a Past month purchasers for the Priority 2 experience.
If you allocate 100% of your traffic to the experiences, you won’t be able to know what the increment of each experience (in terms of purchases, for example) is. We recommend leaving 10 to 15% of your traffic on the original version (depending on the amount of traffic on your website). Don’t forget to set up traffic allocation for each experience of your campaign (in our example, for both experiences).
The advanced options are not mandatory.
Enable the third party tool(s) you have connected to AB Tasty to send your test data to your tool.
Select a loading method for your campaign.
Activate Sequential testing to detect if your experiment will not be successful at all based on the results of your primary goal (if it is based on a Conversion/Transaction Rate).
The QA of the campaign is one of the most important steps before launching your campaign into production. The QA allows you to verify and test in real condition :
- the targeting configuration - the tracking - the modifications you've made
Multi-experience personalizations can be used in the following cases:
💬 Message
🥇Priority
Displaying on your Homepage a 20% discount code to Loyal visitors, a 15% discount code to Valuable visitors and a 10% discount code to all other visitors.
Loyal visitors also match the “all visitors” segment. As there is a risk of overlap between the two segments you have configured, you can choose which experience the visitors who match both segments will see. You can set your “20% discount experience” as priority 1 and your “10% discount experience” as priority 2. In this case, users who match both segments will only see the “20% discount experience”.
Displaying a welcome message to new visitors and a welcome back message to returning visitors.
There is no risk of overlap because users are either new or returning. In this case, the priority you choose for your experiences isn’t relevant.
To learn more about the differences between each type of test, refer to the article. If you don’t know which type of campaign to choose, can help you.
👉 To learn about the different ways to create a campaign, please refer to .
👉 For more information on how to configure this step, refer to .
👉 To learn how to use the Visual Editor, discover options, and dive into our widget libraries, please read the
👉 To learn how to use the Code Editor, please read the .
👉 To learn how to configure Goals, please read .
👉 To learn how to configure targeting, please read .
👉 To learn how to configure Traffic allocation, please read .
👉 To learn how to configure Advanced options, please read .
👉 To learn how to use the QA Assistant, please read .
If you want to launch your campaign at a specific hour on a specific day, and/or if you want to pause it at a specific hour on a specific day, see our guide on