Air
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Air360 is an analytics solution that gives you the power to turn more users into loyal customers, with actionable insights, whether you feel comfortable with numbers, or not.
The Air360 integration allows you to target the segments created in Air360 with AB Tasty.
Good to Know 💡- Air360 Segments
Segment are groups of users defined by a particular set of criteria, like a shared property or sequence of events.
For further information on how to use segments, please refer to the .
To enable the Integration on AB Tasty, follow the steps below:
Access Integrations > Integration Hub > Pull.
Search for and select Air360.
Click Setup connector.
Give a name to your connector so you can easily retrieve it.
Click Save and create connector.
Air360 is now set up. No other action is required here. This will allow AB Tasty to display the cohorts that will be sent by Air360.
Access Marketing Automations under the Activate in the left menu.
In the Connectors list, select AB Tasty, and click Activate.
To set up the AB Tasty integration, you need to enter your account’s API Key. Copy and paste the API Key of your AB Tasty account. Click Activate.
Good to Know 💡- API Key
An integration API key is a unique key that allows a third-party tool to communicate with your specific AB Tasty account, i.e. send data to your account.
To generate an API Key, follow the steps below:
Go the AB Tasty interface
Access Settings > Integrations > API Key.
Click Generate API Key.
The API Key is ready to use.
The AB Tasty connector will be displayed under Active Connectors once the connection is established.
Now that the connection between the tools is established, we have to export the desired segments to AB Tasty to target them.
Click Add Automation in the AB Tasty connector.
In the first dropdown, select the trigger (Enter/Leaves segment) for sending the segments.
In the second dropdown, select the segment that you want to export.
Give a name to your Automation.
Click Add.
Congratulations, the integration is now set up, and you can target your Air360 segments with AB Tasty!
Audiences generated by your integrations can all be found under the criteria group DATA INTEGRATION.
For each integration, you will have a corresponding item that you can drag and drop to use.
Good to Know 💡- Audience availability in the Segment Builder For an audience to be available in the segment builder, it must not be empty, meaning that we have to identify at least one user belonging to that audience.
Once a user is identified, the audience will appear in the segment builder.
Segment export to AB Tasty is only available in the .
To enable the integration on Air360, follow the steps below:
To export the segments to AB Tasty, follow the steps below:
Once you have activated and configured an integration, you can retrieve Air360 Segments in the segment builder (available when you create a new segment).
For global information on how to build a targeting segment, please refer to .