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    • Campaign creation and dashboard
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        • Choosing the right type of campaign with Ally, our assistant
      • How to create a campaign
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        • Personalizations
          • How to create a Multi-Experience Personalization
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      • Campaign duplication
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      • How to set-up Main Information step
      • Understanding campaign duration
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        • Custom widget
          • Custom Widgets: List of propname Fields and Their Specificities
          • Custom widgets: Global usage and information
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        • Understanding Shadow DOM
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    • Goals step
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      • How to define Targeted Pages (Where section)
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        • Geolocation criterion
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      • How to define a Targeting Frequency (When section)
      • How to set-up targeting verifications
      • How to use the replicate targeting option
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    • Traffic allocation step
      • Campaign flow: Traffic Allocation step
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    • QA step
      • QA Mode & QA Assistant
        • How to use the QA mode
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      • How to use the browser console to QA a campaign
  • Feature Experimentation & Roll-Out
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  • Recommendations & Merchandising
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      • Recommendation Banner
        • Recommendation banner with tag and custom JS
          • Adding Recos Tag to a website
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          • Retrieving recos products from a RECO_ID with Recos Tag
        • Deploying a Recommendations Banner Custom Widget
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        • How to push recommendations with Adobe Campaign
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    • Merchandising
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    • Recos & Merch API
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    • Understand EmotionsAI
      • EmotionsAI in a nutshell
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      • Leverage EmotionsAI to get high-potential A/B test ideas
    • First steps with EmotionsAI
      • Onboarding
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      • EmotionsAI Website Mapping configuration
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      • Target EmotionsAI segments
      • QA a campaign on Desktop with EmotionsAI Chrome Extension
      • Use EmotionsAI targeting on hard-coded personalizations
      • Usage of EmotionsAI in some Push integrations
    • Read EmotionsAI campaigns’ report
  • Library
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        • How to configure Custom Widgets Custom Forms
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      • Action Trackers
        • How to create and manage Action Trackers
      • How to create a Custom Tracker with custom JavaScript code
      • How to create a Custom Tracker via the DataLayer
    • Creating and managing Segments
      • List of Segment criteria
        • CSAT criterion (Customer Satisfaction)
        • NPS® criterion (Customer Satisfaction)
        • Engagement Level criterion
        • EmotionsAI criterion
        • Content Interest criterion
        • Page interest criterion
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        • Day(s) Since Last Session criterion
        • Day(s) Since First Session criterion
        • Action Tracker criterion
        • Cart Abandonment criterion
        • Last Purchase criterion
        • Purchase Frequency criterion
        • Geolocation criterion
        • DMP, CDP, rd party tool criterion
      • Segments Library - Metrics
    • Creating and managing Triggers
      • List of Trigger criteria
    • Creating and managing Saved Pages
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On this page
  • Customizable dashboard
  • Date filters
  • Single account vs Multiple account view
  • Campaigns activity metrics
  • Live Campaigns
  • Status Overview
  • Campaign launch
  • Upcoming scheduled campaigns
  • 10 most active collaborators
  • Unique visitors
  • Performance metrics
  • Tag size
  • Integrations metrics
  • Experiment Health Check
  • Types of Alerts
  • Real time vs. Historical metrics
  • Real-time metrics
  • Historical metrics

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  1. Dashboard

Global Experience Dashboard discovery

PreviousDashboardNextHow to filter the Global Experience Dashboard

Last updated 13 days ago

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The global dashboard is the first page displayed when you access your AB Tasty account and allows you to keep track of your C.R.O campaign's performance.

The dashboard keeps track of eight main indicators:

Customizable dashboard

Date filters

Single account vs Multiple account view

Single-account view

The single-account view mode is the default mode and displays data for a single account.

Multi-account view

To select multiple accounts, in the upper right corner of the Dashboard, click on the drop-down menu.

You must be a super admin of your organization to be able to select several accounts.

Campaigns activity metrics

The dashboard shows real-time and historical tracking of your campaigns' activity.

Campaigns are split by category and type where applicable.

Live Campaigns

Status Overview

This section provides a 2 steps overview status. First it gives a brief summary of activity by status. Second, clicking on a status reveals more details about the associated campaign types. Additionally, selecting a specific campaign type will redirect you to a filtered campaign list.

If a campaign type does not appear in the list, it means there are no campaigns of that type in the current status.

Campaign launch

This section shows the total number of times campaigns have been launched in the past 12 months. It is calculated by the sum of launches that took place, excluding campaigns in QA mode and counting only 1 launch per day per campaign at maximum.

Upcoming scheduled campaigns

It includes the list of:

  • All paused campaigns ready to be launched on a future date

  • All live campaigns planned to be stopped on a future date

  • All campaigns with recurring scheduled options that didn’t hit the last occurrence

The dot next to the campaign name informs about the current status:

  • in green the campaign is live

  • in yellow the campaign is paused

The information area resumes the next action scheduled on the campaign. The color of this area is linked to the type of the action:

  • in yellow the campaign has been scheduled to be paused

  • in green the campaign has been scheduled to be played and paused

  • in blue the campaign has been scheduled with a recurrency

By hovering the information area you'll find the full details about the schedule. By clicking on the pictogram on the right of the line, you're redirected to the campaign flow.

10 most active collaborators

This section shows the list of the 10 most active users on your AB Tasty account or organization with their:

  • First name

  • Last name

  • Number of connexions till the beginning

  • The last connexion date

An active user is a user whose last login time to AB Tasty was in the past 12 months. Users are sorted by number of connections, in descending order.

Unique visitors

This section shows two metrics:

  1. All: The total number of unique visitors tracked by the AB Tasty tag, regardless of whether they are assigned to a campaign. This should be equivalent to the MAU (Monthly Active Users) count as we count a visitor once it has accepted the cookies.

  2. Tested: The total number of unique visitors (new) tracked by the AB Tasty tag, and assigned to a campaign.

By hovering the graph, you can access to the monthly details.

Performance metrics

Integrations metrics

Experiment Health Check

Experiment Health Check enhances the reliability and efficiency of experimentation programs. Experiment Health Check automatically monitors your experiments, providing alerts and insights to help you maintain the integrity of your data.

Types of Alerts

You can mark all alerts as resolved or check them individually by hovering on the elements or headers.

Real time vs. Historical metrics

The Global Experience dashboard tracks two types of data: Real-time and Historical.

Real-time metrics

Real-time data metrics are identified by a “Real time” icon and label placed on top of the section. Real-time metrics cannot be filtered by date.

Historical metrics

Historical data are identified by a “Filter” icon followed by a date range. Those data are updated every day and can be filtered up to the past 12 months.

You can by choosing which card you want to display and its exact place.

You can change the timeline by choosing between several options, from the past 12 months to the past 7 days.

Please refer to

The multi-account view mode displays aggregated data of all accounts within an . Multi-account view mode is activated automatically when you select several accounts in your organization.

This section shows the total number of campaigns currently running on your AB Tasty account or organization. It is the sum of campaigns with live or live in QA status. It'a "real time" card, meaning that the usage of the date filter can't impact it.

This section shows real-time updates on your scheduled campaigns of your account or organization.

As a user, it is possible to declare you first name and last name in the . If these fields are not completed, the email address is automatically displayed for both fields.

Tag size

The tag size is the size of AB Tasty HTML tag, in kilobytes. Its size should be under 125 Kilobytes for optimal performance. For more information, go to the article.

Your are listed in the Global dashboard as Connected Apps:

You can access the from this section.

: This alert indicates a discrepancy between expected and observed traffic allocations. It’s crucial to address SRM to maintain the validity of your test results.

: Alerts you to potential statistical anomalies that may arise from improper sequential testing practices.

customize your dashboard
this article about using filters in the Dashboard.
organization
Performance Center
integrations
Integrations Hub
Sample Ratio Mismatch (SRM)
Sequential Testing Issues
profile page of the settings
Live campaigns
Campaign status overview
Campaign launch
Upcoming scheduled campaign
10 most active collaborators
Unique visitors
Tag size
Integrations