Transaction Tag integration

Explore our articles to set up and improve your transaction tracking with AB Tasty.

Learn to configure the transaction tag using the data layer (e.g., Google Tag Manager), CSS selectors, or custom code. The Transaction Tag Generator simplifies setup without site code modifications.

Once set up, your transaction data will be available in campaign reports, enabling detailed analysis of order amounts, payment methods, item counts, and product details. This data drives insights into campaign performance, focusing on revenue optimization. Implement the transaction tag on the order confirmation page for accurate data collection in conjunction with the generic AB Tasty tag.